What's new in 2019?

Final extended entry deadline is Friday, 07 June 2019.

Entries not completed by Wednesday 15 May will be charged a 10% late entry fee. Please download our Entry Guide to view category descriptions and requirements.

The new Entry System:

Our entry system has been completely overhauled this year - allowing you a much simpler interface to enter and manage your entries:

  •  The new "Dashboard" is home to all of your entries. You get an easy to use interface from where you can edit, delete, duplicate, invoice and finalise your entries. Here, you will also access all the required forms, entry and package labels. You will also be able to find Special forms and PDFS in this section.
  • The Media Manager has  been updated. We've made is easier to review the media on each entry and to see how the judges will view your entry.

New categories and judging criteria in 2019

The Loeries categories are constantly reviewed and updated to mirror the changes in our media landscape. Please be sure to review all the categories to determine where to enter your work.

  1. The Loeries does not allow essentially the same creative to be re-entered into multiple categories. The reason is that the Loeries will award an idea only once. Therefore, the same creative execution cannot be awarded in Magazine and Poster and Newspaper. Even if you did run the same execution across all these media, you must choose only one category to enter it into. You can however re-enter the same in campaigns, specialist categories, and multiple craft categories. Please read the Entry Guide for more information.
  2. Design has undergone a significant change in 2019, now including all aspects of design – retail design like furniture, lighting and fabric design, industrial design, interior design and architecture, as well as all elements of traditional graphic design.
  3. Changes to the Print category: Newspaper Advertising, Magazine Advertising and Branded Content-Print have been merged into one category: Print Advertising. Tactical Use of Newspaper and Tactical Use of Magazine have been merged into “Tactical Use of Print”.
  4. Print Crafts and Out of Home Crafts have now been separated into two categories.
  5. South African Non-English Print and Film have been integrated into the main categories and will no longer be judged separately.
  6. Online Film replaces “Internet Video”.
  7. Use of Technology has been added to the Film & Radio Crafts.
  8. YouTube Advertising is a new category in Digital Communication.
  9. All Digital Campaigns must now be entered in Integrated Campaign, and there is no separate Digital campaign category.
  10. Ambient has moved to Out Of home.
Important to remember

  1. All work made for the Region or made by the Region is eligible, and all Craft work for eligible work can be entered, irrespective of whether or not the craft person is from the region. Check the full rules for details.
  2. Overview videos for all entries must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview. Check the Entry Guide for more information on the requirements for each category.
  3. When submitting multiple elements of a campaign into various categories, it is vital that the entry is described appropriately for each category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry. When supplying an Overview Video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
  4. All Non-English entries must come with English translations and/or subtitles.

Things You Need to know:

  1. Eligibility: Entries must be commercially published, launched or aired to a substantial audience for the first time between 1 June 2018 and 31 May 2019.
  2. The eligible region includes the following countries from Africa & the Middle East:
    1. Africa: All countries on the continent of Africa
    2. Middle-East: All Middle Eastern states - Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE, Yemen
    3. Madagascar
    4. Island states off the African coast (e.g. Mauritius and the Seychelles)
  3. All student work, created and submitted to a registered educational institution from the eligible region, may be entered. Where possible, student work should be submitted by the School/ College/ University, rather than directly by the individual student.
  4. Loeries Creative Week: Monday 19 to Sunday 25 August 2019. 

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