Marketing Impact award
The Marketing Impact Award honours the collaboration between an individual marketer and the agency in the delivery of exceptional creativity.
Entries need to demonstrate how the lead marketer impacted the final creative product.
This is not an award for regular day-to-day project inputs (which are expected in the creation of the work). This award recognises a deep partnership between an individual marketer and the agency that elevates the work from concept to completion.
Work entered here can also be entered in the main categories where eligible.
No physical entries allowed for this category. Electronic media only.
An entry questionnaire must be submitted showing the marketer answering the question in-video. Please download the questionnaire from your Dashboard under the “Special Forms” Tab. Note, this cannot be submitted in writing and must be a video response by the marketer.
Entries must be submitted by agency and not the marketer.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| XH1A | Marketing Impact Award | Type A
|
| Mandatory - Multimedia: • Video response to questionnaire under "Special Forms" • Written reference from the agency highlighting the impact of the marketer • JPEGS • Original Content Optional • Overview Video |
| ID: XB1A |
|---|
| SUBCATEGORY : Social Impact Campaign |
| CATEGORY TYPE : Type A & Integrated Multimedia |
REQUIREMENTS : Do you have an ongoing and measurable:
|
| SUBMISSION FORMAT : Mandatory: • PDF - Questionnaire "Special Forms" • JPEGS Optional • Overview Video |
Marketing Impact award - Media Submission Format
Electronic media only. An entry questionnaire sheet must be submitted with every entry in the Social Impact Campaign category.
Work submitted with your name or your agency branding will be disqualified.
| Media Type | Description | Specification |
|---|---|---|
| Entry Questionnaire. | Please download the form here | |
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevant to the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| AUDIO |
|
| MEDIA TYPE : PDF DESCRIPTION : Entry Questionnaire. SPECIFICATION : Please download the form here |
| MEDIA TYPE : JPEGS
DESCRIPTION : Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. SPECIFICATION :
|
| MEDIA TYPE : OVERVIEW VIDEO
DESCRIPTION : An overview video highlighting the elements most relevant to the chosen category. SPECIFICATION :
|
| MEDIA TYPE : ORIGINAL CONTENT VIDEO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : 30 SECOND EDIT
DESCRIPTION : This edit will not be judged, it will be used as awards content should your work win. SPECIFICATION :
|
| MEDIA TYPE : AUDIO
DESCRIPTION : SPECIFICATION :
|
Marketing Impact award : Hints and tips
TIP #1: View the Preparation tab for full entry formats and guidelines.
TIP #3: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.
TIP #4: No more than 10 JPEGS will be accepted.
