Intergrated Campaign
A category catering for the evolved communication strategies employed today. Integrated campaigns working across multiple media – can include Branded Content and Digital campaigns.
Electronic and physical media allowed for this category – All Non-English work must come with subtitles & translations.
Integrated Campaign entries can be a combination of single entries already entered in other categories. It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms, entries need to show a minimum of 3 different category types for example Radio, Print and Film.
| ID | Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| XA1A | Integrated Campaign | Type B & Integrated Multimedia |
| Mandatory: • JPEGS Optional: • Overview Video • Original Content Video • Audio • Newspaper (Physical Media) • Magazine (Physical Media) • Poster (Physical Media) • 3D Piece (Physical Media) |
| ID: XA1A |
|---|
| CATEGORY : Integrated Campaign |
| CATEGORY TYPE : Type B & Integrated Multimedia |
REQUIREMENTS :
|
| SUBMISSION FORMAT : Mandatory: • JPEGS Optional: • Overview Video • Original Content Video • Audio • Newspaper (Physical Media) • Magazine (Physical Media) • Poster (Physical Media) • 3D Piece (Physical Media) |
Intergrated Campaign - Media Submission Format
Work submitted with your name or your agency branding will be disqualified.
| Media Type | Description | Specification |
|---|---|---|
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevantto the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
|
| AUDIO | Original execution of thecontent that was commercially launched or aired. |
|
| NEWSPAPER | Unmounted print | Maximum sizes for Newspaper (DO NOT MOUNT):
supplied with an original tear-sheet to show that it was published at that size. |
| MAGAZINE | Unmounted print | Maximum sizes for Magazine (DO NOT MOUNT):
supplied with an original tear-sheet to show that it was published at that size. |
| POSTER | Unmounted print | DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.
not use poster tubes as the work gets <brdamaged easily. |
| 3D PIECE | Original material that was commercially published or launched. | If pieces are too large please send images and appropriate descriptions either on:
|
| MEDIA TYPE : JPEGS
DESCRIPTION : Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury.. SPECIFICATION :
|
| MEDIA TYPE : OVERVIEW VIDEO
DESCRIPTION : An overview video highlighting the elements most relevant to the chosen category. SPECIFICATION :
|
| MEDIA TYPE : ORIGINAL CONTENT VIDEO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : 30 SECOND EDIT
DESCRIPTION : This edit will not be judged, it will be used as awards content should your work win. SPECIFICATION :
|
| MEDIA TYPE : AUDIO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : NEWSPAPER
DESCRIPTION : Unmounted print SPECIFICATION : Maximum sizes for Newspaper (DO NOT MOUNT):
|
| MEDIA TYPE : MAGAZINE
DESCRIPTION : Unmounted print SPECIFICATION : Maximum sizes for Magazine (DO NOT MOUNT):
|
| MEDIA TYPE : POSTER
DESCRIPTION : Unmounted print SPECIFICATION : DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.
|
| MEDIA TYPE : 3D PIECE
DESCRIPTION : Original material that was commercially published or launched. SPECIFICATION : If pieces are too large please send images and appropriate descriptions either on:
|
Entry Tips for Intergrated campaigns
TIP #1:The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and chosen Medium.
TIP #2: View the Preparation tab for full entry formats and guidelines.
TIP #3: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.
TIP #4: No more than 10 JPEGS will be accepted.
TIP #5: If you are sending Physical pieces, you can download package label and entry labels from your Dashboard. Attach an entry label to each physical entry.
TIP #6: All physical entries must be accompanied by an electronic image of that piece.
