PR & Media Communication Category
This category is for the strategic and innovative use of PR & Media Communications to drive coverage of a brand. PR Communication entries can be a combination of single entries already entered in other categories. However, the entry will be judged solely on the PR element, It is VITAL that PR & Media Communication has been used as a key tool to drive coverage. It is not enough to say that “it went viral, and the media coverage was massive.”
No physical entries allowed for this category. Electronic media only. All Non-English work must come with English subtitles
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| LE1A | PR & Media Communication Campaign Includes any PR activity resulting in non-paid for (editorial) coverage on any media platform, e.g. print, radio, TV, Internet | Type B
Multimedia | • Any medium can be used to generate this coverage, including an event, activation, mailers, press release - or a combination of elements. • Entries should include an explanation of the PR strategy and implementation thereof, showing innovative approaches to obtaining PR coverage in multiple media. Results, where available, should be included to demonstrate a distinctive growth in brand exposure. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| LE1B | Internal Communications Communications to ensure employees of organizations are kept informed and motivated. They do this by communicating through several channels, such as a staff intranet, email bulletins, social media and regular newsletters. | Type B
Multimedia | • Any medium can be used to generate internal exposure, including (but not limited to) an event, activation, e-mail, printed communication, physical element/s, video - or a combination of elements. • Entries should include an explanation of the strategy and implementation thereof, showing innovative approaches to pursuing internal buy-in in multiple media. Results, where available, should be included to demonstrate a distinctive growth in internal brand value. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
PR Communication
TIP No 1. Impress on the judges how PR coverage was seeded. Provide examples of the coverage received and show how this coverage was generated through your PR strategy. Show your entire PR campaign and all the associated results. Please provide one overview of your campaign as a cohesive entry Do not simply submit multiple elements.
