The Loeries, Africa and the Middle East’s premiere creative festival, has released its inaugural research into gender representation in advertising across the African continent. Advertising plays an important role in shaping societal identity which is why the research is designed to deliver the insights needed to ensure stronger positive representation of both men and women in advertising across the continent. Facebook partnered with the Loeries to support the creation and delivery of the report as part of its commitment to supporting diversity and inclusion initiatives.

The research is being made freely available to the brand communication industry and various stakeholders. A copy of the research can be downloaded here.