COMEDIC IMPACT
Comedic Impact is an opportunity to show how strategic use of comedy can enhance brand value.
Entrants into Comedic Impact need to explain the humour behind their campaign and demonstrate the value delivered for the brand.
This is for an individual element and not a campaign.
No physical entries allowed for this category. Electronic media only.
An entry questionnaire must be submitted with every entry in the Comedic Impact category. Please download the form from your Dashboard under the “Special Forms” Tab.
The Comedic Impact category recognises work that is entertaining to consumers, through the use of comedy, and also delivers business value, as per the strategic objectives of the brand.
The Brand Benefit can be in any form, for example revenue, brand awareness, brand loyalty, customer retention, new customer acquisition, etc.
Eligibility: What can be entered?
Check the following to determine if your entry is eligible:
•The campaign must be developed and implemented in our region.
•Entries must be active during the eligibility period of 1st July 2024 and 30th June 2025. The implementation may have started prior to this date, but the work must be running during at least a portion of this eligibility period.
Who can enter?
•Entries can be submitted directly by any company (Brand) or its representative agencies.
| Category | Category Type | Requirements | Submission Format | |
|---|---|---|---|---|
| XF1A | Design | Type A & Individual Element | ● Entrants must upload
a results page to
demonstrate it has
met the above
requirements. ● No physical entries allowed for this category. | Mandatory: ● Questionnaire under “Special Forms” ● JPEGS ● Original Content Video and/or ● Audio Optional: ● Overview Video |
| Digital | Type A & Individual Element | ● Entrants must upload
a results page to
demonstrate it has
met the above
requirements. ● No physical entries allowed for this category. | Mandatory: ● Questionnaire under “Special Forms” ● JPEGS ● Original Content Video and/or ● Audio Optional: ● Overview Video | |
| Film | Type A & Individual Element | ● Entrants must upload
a results page to
demonstrate it has
met the above
requirements. ● No physical entries allowed for this category. | Mandatory: ● Questionnaire under “Special Forms” ● Original Content Video and/or ● Audio Optional: ● Overview Video | |
| Radio & Audio | Type A & Individual Element | ● Entrants must upload
a results page to
demonstrate it has
met the above
requirements. ● No physical entries allowed for this category. | Mandatory: ● Questionnaire under “Special Forms” ● Original Content Video and/or ● Audio Optional: ● Overview Video | |
| Type A & Individual Element | ● Entrants must upload
a results page to
demonstrate it has
met the above
requirements. ● No physical entries allowed for this category. | Mandatory: ● Questionnaire under “Special Forms” ● JPEGS Optional: ● Overview Video | ||
| Live Communications | Type A & Individual Element | ● Entrants must upload
a results page to
demonstrate it has
met the above
requirements. ● No physical entries allowed for this category. | Mandatory: ● Questionnaire under “Special Forms” ● JPEGS ● Original Content Video and/or ● Audio Optional: ● Overview Video | |
| PR & Media Communications | Type A & Individual Element | ● Entrants must upload
a results page to
demonstrate it has
met the above
requirements. ● No physical entries allowed for this category. | Mandatory: ● Questionnaire under “Special Forms” ● JPEGS ● Original Content Video and/or ● Audio Optional: ● Overview Video | |
| Media Innovation | Type A & Individual Element | ● Entrants must upload
a results page to
demonstrate it has
met the above
requirements. ● No physical entries allowed for this category. | Mandatory: ● Questionnaire under “Special Forms” ● JPEGS ● Original Content Video and/or ● Audio Optional: ● Overview Video |
| XE1A |
|---|
| CATEGORY : Design CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entrants must upload a results page to demonstrate it has met the above requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS Optional: ● Overview Video |
| XE1A |
| CATEGORY : Digital CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entrants must upload a results page to demonstrate it has met the above requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS Optional: ● Original Content Video ● Overview Video |
| XE1A |
| CATEGORY : Film CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entrants must upload a results page to demonstrate it has met the above requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : ● Original Content Video Optional: ● Overview Video |
| XE1A |
| CATEGORY : Radio & Audio CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entrants must upload a results page to demonstrate it has met the above requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● Original Content ● Audio Optional: ● Overview Video |
| XE1A |
| CATEGORY : Print CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entrants must upload a results page to demonstrate it has met the above requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS Optional: ● Overview Video |
| XE1A |
| CATEGORY : Out of Home CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entrants must upload a results page to demonstrate it has met the above requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS and/or ● Original Content Video (DOOH) Optional: ● Overview Video |
| XE1A |
| CATEGORY : Live
Communications CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entrants must upload a results page to demonstrate it has met the above requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS and/or ● Original Content Video Optional: ● Overview Video |
| XE1A |
| CATEGORY : PR & Media
Communications CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entrants must upload a results page to demonstrate it has met the above requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS Optional: ● Overview Video ● Original Content Video |
| XE1A |
| CATEGORY : Media Innovation CATEGORY TYPE : Type A & Individual Element REQUIREMENTS : ● Entrants must upload a results page to demonstrate it has met the above requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS and/or ● Original Content Video Optional: ● Overview Video ● Audio |
| XE1A |
| CATEGORY : Integrated
Campaign CATEGORY TYPE : Type B & Multimedia REQUIREMENTS : ● Entrants must upload a results page to demonstrate it has met the above requirements. ● No physical entries allowed for this category. SUBMISSION FORMAT : Mandatory: ● JPEGS Optional 1 or more: ● Overview Video ● Original Content Video ● Audio |
Digital - Media Submission format
Electronic media only.
Work submitted with your name or your agency branding will be disqualified.
| MEDIA TYPE | Description | Specification |
|---|---|---|
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevant to the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
|
| MEDIA TYPE : JPEGS |
|---|
DESCRIPTION: Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. SPECIFICATION :
|
| MEDIA TYPE : OVERVIEW VIDEO |
DESCRIPTION: An overview video highlighting the elements most relevant to the chosen category. SPECIFICATION :
|
| MEDIA TYPE : ORIGINAL CONTENT VIDEO |
DESCRIPTION: Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : 30 SECOND EDIT |
DESCRIPTION: This edit will not be judged, it will be used as awards content should your work win. SPECIFICATION :
|
Digital : Entry Hints and tips
TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
TIP #2: No boards or physical material will be accepted for Digital entries.
TIP #3: No landing pages or any other form of live URLs will be accepted.
TIP #4: View the Preparation tab for full entry formats and guidelines.
TIP #5: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.
TIP #6: No more than 10 JPEGS per entry will be accepted
