Design
The Design category includes all aspects of design – retail design like furniture, lighting and fabric design, industrial design, interior design and architecture, as well as all elements of traditional graphic design. Please check the full list of categories below for all the changes.
The Design category goes beyond design for brands and can include any design that comes from the region.
Physical media mandatory within this category – Please check each sub-category below for specific media requirements. All Non-English work must come with sub-titles & translations.
DE1 BRAND IDENTITY AND COLLATERAL DESIGN
| ID | SubCategory | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| DE1A | Logos Single Logo or families of logos. All media, including digital and in-motion | Type A & Individual Element | • May include reference material showing the development of the logo and its application. • Include supporting imagery showing the logo in context. | Mandatory: • JPEGS • Boards (physical media) Optional: • Overview Video and/or • 3D Piece
|
| DE1B | Identity Programmes | TYPE B
& Multimedia | • An entire branding identity for an organisation, product or service. The work should express the brand through multiple platforms • Entries must include at least three elements of a brand identity, such as: corporate stationary, online | Mandatory: • JPEGS • Boards (physical media) Optional: • Overview Video and/or • 3D Piece
|
| DE1C | Digital Branding | Type B & Multimedia | • Branding created for all forms of digital platforms • Including Browser based content (websites, mobile apps, social), gaming, extended reality (XR such as AR, VR and Metaverse) and other digital platforms. • This subcategory is purely design and not for advertising. Please enter this into the Digital Communications category. Physical media is not mandatory for this subcategory. | Mandatory: • JPEGS and/or • Boards (physical media) Optional: • Overview Video
|
DE1 BRAND IDENTITY AND COLLATERAL DESIGN
| ID: DE1A |
|---|
| SUBCATEGORY : Logos Single Logo or families of logos. All media, including digital and in-motion |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • May include reference material showing the development of the logo and its application. • Include supporting imagery showing the logo in context. |
| SUBMISSION FORMAT : Mandatory: • JPEGS • Boards (physical media) Optional: • Overview Video and/or • 3D Piece
|
| ID: DE1B |
| SUBCATEGORY : Type B & Multimedia |
| CATEGORY TYPE : Identity Programmes |
| REQUIREMENTS : • An entire branding identity for an organisation, product or service. The work should express the brand through multiple platforms • Entries must include at least three elements of a brand identity, such as: corporate stationary, online |
| SUBMISSION FORMAT : Mandatory: • JPEGS • Boards (physical media) Optional: • Overview Video and/or • 3D Piece
|
| ID: DE1C |
| SUBCATEGORY : Digital Branding |
| CATEGORY TYPE : Type B & Multimedia |
| REQUIREMENTS : • Branding created for all forms of digital platforms • Including Browser based content (websites, mobile apps, social), gaming, extended reality (XR such as AR, VR and Metaverse) and other digital platforms. • This subcategory is purely design and not for advertising. Please enter this into the Digital Communications category. Physical media is not mandatory for this subcategory. |
| SUBMISSION FORMAT : Mandatory: • JPEGS • Boards (physical media) Optional: • Overview Video and/or
|
DE2 GRAPHIC DESIGN
| ID | SubCategory | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| DE2A | Posters & Environmental Graphics | Type A
& Individual Element | Posters Physical pieces must be submitted NOTE: There is a Poster category in Print Communication – for ADVERTISING posters. You must select the most appropriate category for your entry. | Mandatory: • Original Poster (physical media) • JPEGS and/or Optional: • Overview Video
|
| Environmental Spaces
Graphics that influence
environments including indoor
graphics, murals, billboards and
exhibition design.. • Show in-Situ when possible. NOTE: There is a category for ADVERTISING Billboards in the Out of Home category. You must select the most appropriate category for your entry. | Mandatory: • Boards (physical media) • JPEGS Optional: • Overview Video
| |||
| DE2B |
General Design Various design elements, including: Point of Sale, in-store, Direct Mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items, signage, way finding, information graphics and creative use of paper etc. | Type A
& Individual Element | • Send actual 3D piece where possible. • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS | Mandatory: • Boards (physical media) and/or • 3D Piece • JPEGS Optional: • Overview Video
|
| DE2C |
Wayfinding & signage Includes: Includes: Signage, wayfinding and information graphics applied in physical spaces. | Type A
& Individual Element | • Entries can include a full signage implementation, such as for airports, hospitals, parks, etc. | Mandatory: • Boards (physical boards) • JPEGS Optional: • Overview Video
|
| DE2D |
Package Design Includes: labels, beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging. | Type A
& Individual Element | • Send an actual 3D piece • If the 3D piece is oversized and not possible to courier, please send motivation and boards of package design. | Mandatory: • Boards (physical media) • JPEGS • 3D Piece Optional: • Overview Video
|
| DE2E |
Browser Based
Graphics &
Apps | Type A
& Individual Element | • Design for Browser based requirements, various digital platforms, social and apps. UX & UI are not considered in the judging process and it is purely focused on the graphic design | Mandatory: • JPEGS and/or • Boards (physical media) Optional: • Overview Video
|
| DE2F | Data & Information Visualisation | Type A & Individual Element | • Graphic design that allows information and data to be presented in a manner that enhances understanding of the data. | Mandatory: • JPEGS and/or • Boards (physical media) Optional: • Overview Video
|
| ID: DE2A |
|---|
| SUBCATEGORY : Posters & Environmental Graphics |
| CATEGORY TYPE : TYPE A & Individual Element |
| REQUIREMENTS : Posters Physical pieces must be submitted NOTE: There is a Poster category in Print Communication – for ADVERTISING posters. You must select the most appropriate category for your entry. |
| SUBMISSION FORMAT :
Mandatory: • Original Poster (physical media) • JPEGS and/or Optional: • Overview Video
|
| REQUIREMENTS : Environmental Spaces
Graphics that influence environments including indoor graphics, murals, billboards and exhibition design. • Show in-Situ when possible. NOTE: There is a category for ADVERTISING Billboards in the Out of Home category. You must select the most appropriate category for your entry. |
| SUBMISSION FORMAT : Mandatory: • Boards (physical media) • JPEGS Optional: • Overview Video
|
| ID: DE2B |
| SUBCATEGORY : General Design Various design elements, including: Point of Sale, in-store, Direct Mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items, signage, wayfinding, information graphics and creative use of paper etc. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Send actual 3D piece where possible. • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS |
| SUBMISSION FORMAT : Mandatory: • Boards (physical media) and/or • JPEGS • 3D Piece Optional: • Overview Video
|
| CATEGORY TYPE : Identity Programmes |
| ID: DE2C |
| SUBCATEGORY : Environmental Signage Includes: Signage, wayfinding and information graphics applied in physical spaces. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Entries can include a full signage implementation, such as for airports, hospitals, parks, etc. |
| SUBMISSION FORMAT : Mandatory: • Boards (physical boards) • JPEGS Optional: • Overview Video
|
| ID: DE2D |
| SUBCATEGORY :
Package Design Includes: labels, beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Send an actual 3D piece. •If the 3D piece is oversized and not possible to courier, please send motivation and boards of package design. |
| SUBMISSION FORMAT : Mandatory: • Boards (physical media) • JPEGS • 3D Piece Optional: • Overview Video
|
| ID: DE2E |
| SUBCATEGORY :
Browser Based Graphics & Apps |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Design for Browser based requirements, various digital platforms, social and apps. UX & UI are not considered in the judging process and it is purely focused on the graphic design. |
| SUBMISSION FORMAT : Mandatory: • Boards (physical media) • JPEGS and/or Optional: • Overview Video
|
| ID: DE2F |
| SUBCATEGORY :
Data & Information Visualisation |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Graphic design that allows information and data to be presented in a manner that enhances understanding of the data. |
| SUBMISSION FORMAT : Mandatory: • Boards (physical media) • JPEGS and/or Optional: • Overview Video
|
| ID | SubCategory | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| DE3A | Publication
Design Design for components (such as covers) and complete printed publications in physical and digital formats. Includes: books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category. | Type A
& Individual Element | • Physical publications only. • Send actual 3D pieces. | Mandatory: • 3D Piece (physical media) • JPEGS Optional: • Boards (physical media) • Overview Video
|
| ID: DE3A |
|---|
| SUBCATEGORY : Publication Design Design for components (such as covers) and complete printed publications in physical and digital formats. Includes: books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Physical publications only. • Send actual 3D pieces. |
| SUBMISSION FORMAT : Mandatory: • 3D Piece (physical media) • JPEGS Optional: • Boards (physical media) • Overview Video
|
| ID | SubCategory | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| DE4A | Motion Graphic Design Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content. | Type A
& Multi-Element | • Can be produced using animation or shot footage but no usage of existing footage permitted (e.g. edits from content featured on the station are NOT permitted). •Videos over 20 seconds must be entered individually. • NOTE : TV content promos or trailers should be entered in the Film category. No physical media required. | Mandatory: • JPEGS Optional:• Original Content Video • Overview Video |
| DE4B | Design for Digital STATIC: This category recognises the important role that design has in digital media. Any digital platform can be entered here. The focus is on static or limited animation design. Examples include websites, mobile sites and apps, publication design, social media posts and infographics. | Type B
& Individual Element | • Entries in other Type A categories, including the Digital category - e.g. a website, may be re-entered here. No physical media required. | Mandatory: • JPEGS Optional:• Original Content Video • Overview Video |
| DE4C | Digital
Experiences Includes: apps and games; digital elements of consumer products and electronics; as well the design of virtual spaces on the web and in the metaverse. | Type A & MultiElement | • Design for products and services, delivered across a variety of digital platforms. No physical media required. | Mandatory: • JPEGS Optional:• Original Content Video • Overview Video |
| ID: DE4A |
|---|
| SUBCATEGORY : Motion Graphic Design Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content. |
| Type A & Multi-Element |
| REQUIREMENTS : • Can be produced using animation or shot footage but no usage of existing footage is permitted (e.g. edits from content featured on the station are NOT permitted). •Videos over 20 seconds must be entered individually. NOTE: TV content promos or trailers should be entered in the Film category. No physical media required. |
| SUBMISSION FORMAT : Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| ID: DE4B |
| SUBCATEGORY : Design for Digital STATIC: This category recognises the important role that design has in digital media. Any digital platform can be entered here. The focus is on static or limited animation design. Examples include websites, mobile sites and apps, publication design, social media posts and infographics. |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : • Entries in other Type A categories, including the Digital category - e.g. a website, may be re-entered here. No physical media required. |
| SUBMISSION FORMAT : Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| ID: DE4C |
| SUBCATEGORY : Digital
Experiences Includes: apps and games; digital elements of consumer products and electronics; as well the design of virtual spaces on the web and in the metaverse. |
| Type A & Multi-Element |
| REQUIREMENTS : • Design for products and services, delivered across a variety of digital platforms. No physical media required. |
| SUBMISSION FORMAT : Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| ID | SubCategory | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| DE5A |
Architecture All architectural projects including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums. NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new building, development, or upgrade. | Type A
& Individual Element | • The launch date is not critical as long as the work has not previously been entered | Mandatory: • JPEGS • Boards (physical media) Optional: • Overview Video |
| DE5B |
Interior Design & Temporary Structures All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries, hotels, mobile demonstration units, museums, pop- up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front. Includes furniture design. | Type A
& Individual Element | • The launch date is not critical as long as the work has not previously been entered NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade | Mandatory: • JPEGS • Boards (physical media) Optional: • Overview Video |
| DE5C |
Furniture Design Includes all furniture design for retail and commercial purposes. | Type A
& Individual Element | • Physical pieces may be submitted | Mandatory: • 3D Piece and/or • JPEGS • Boards (physical media) Optional :• Overview Video
|
| DE5D |
Fabric Design - Clothing, Fabric, wrapping paper, t-shirts & Wallpaper Design Includes all designs for retail and commercial purposes. | Type A
& Individual Element | • Send actual 3D pieces where possible. If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS. | Mandatory: • JPEGS • Boards (physical media) Optional:• Overview Video
|
| DE5E |
Industrial &
Product Design Includes bespoke and mass scale products such as consumer products (such as packaging), point of sale units, electronics, automotives & mobility, home appliances etc. | Type A
& Individual Element | • Physical pieces may be submitted. | Mandatory: • JPEGS • Boards (physical media) Optional:• Overview Video • 3D Piece
|
| ID: DE5A |
|---|
| SUBCATEGORY :
Architecture All architectural projects including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums. NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new building, development, or upgrade. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • The launch date is not critical as long as the work has not previously been entered |
| SUBMISSION FORMAT : Mandatory: • JPEGS • Boards (physical media) Optional: • Overview Video |
| ID: DE5B |
| SUBCATEGORY :
Interior Design & Temporary Structures All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries, hotels, mobile demonstration units, museums, pop- up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front. Includes furniture design. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • The launch date is not critical as long as the work has not previously been entered NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade |
| SUBMISSION FORMAT : Mandatory: • JPEGS • Boards (physical media) Optional: • Overview Video |
| ID: DE5C |
| SUBCATEGORY :
Furniture Design Includes all furniture design for retail and commercial purpose. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Physical pieces may be submitted. |
| SUBMISSION FORMAT : Mandatory: • 3D Piece • JPEGS • Boards (physical media) Optional:• Overview Video
|
| ID: DE5D |
| SUBCATEGORY :
Fabric Design - Clothing, Fabric, wrapping paper, t-shirts & Wallpaper Design Includes all design for retail and commercial purpose. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Send actual 3D piece when possible. • If you cannot send the actual piece, please send images and appropriate descriptions on either one or more boards or as JPEGS |
| SUBMISSION FORMAT : Mandatory: • 3D Piece • JPEGS • Boards (physical media) Optional:• Overview Video
|
| ID: DE5E |
| SUBCATEGORY :
Industrial &
Product Design Includes bespoke and mass scale products such as consumer products (such as packaging), point of sale units, electronics, automotives & mobility, home appliances etc. |
| CATEGORY TYPE : Type A & Individual Element |
| REQUIREMENTS : • Physical pieces may be submitted |
| SUBMISSION FORMAT : Mandatory: • JPEGS • Boards (physical media) Optional:• Overview Video • 3D Piece
|
DE6 CAMPAIGN
| ID | SubCategory | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| DE6A | Design Mixed-Media Campaign | Type B & Multimedia | • A minimum of three design elements are required e.g. identity programme, interior design, package design. • Please provide an overview of your campaign as a cohesive entry. | Mandatory: • 3D Piece and/or • Boards (physical media) • JPEGS Optional:• Overview Video |
| ID: DE6A |
|---|
| SUBCATEGORY : Design Mixed-Media Campaign |
| CATEGORY TYPE : Type B & Multimedia |
| REQUIREMENTS : • A minimum of three design elements are required e.g. identity programme, interior design, package design. • Please provide an overview of your campaign as a cohesive entry. |
Mandatory: • 3D Piece and/or • Boards (physical media) • JPEGS Optional:• Overview Video |
Design Crafts
A single piece may be re-entered into multiple craft categories.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected – the craft must add value to the entry.
| DEW ID | DESIGN CRAFTS SubCategory | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| DEWA |
Photography | Type B
& Individual Element | Mandatory: • Boards (physical media) • JPEGS Optional:• Overview Video | |
| DEWB |
Writing for Design | Type B
& Individual Element | • Copy is an integral part of bringing the creative idea to life. | Mandatory: • Boards (physical media) • JPEGS Optional:• Overview Video |
| DEWC |
Illustration | Type B
& Individual Element | Mandatory: • Boards (physical media) • JPEGS Optional:• Overview Video | |
| DEWD |
Typography | Type B
& Individual Element | Mandatory: • Boards (physical media) • JPEGS Optional:• Overview Video |
| DEW ID : DEWA |
|---|
| DESIGN CRAFTS SUBCATEGORY : Photography |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : Mandatory: • Boards (physical media) • JPEGS Optional:• Overview Video |
| ID: DEWB |
| DESIGN CRAFTS SUBCATEGORY : Writing for Design |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : •Copy is an integral part of bringing the creative idea to life. |
| SUBMISSION FORMAT : Mandatory: • Boards (physical media) • JPEGS Optional:• Overview Video |
| ID: DEWC |
| DESIGN CRAFTS SUBCATEGORY : Illustration |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : Mandatory: • Boards (physical media) • JPEGS Optional:• Overview Video |
| ID: DEWD |
| DESIGN CRAFTS SUBCATEGORY : Typography |
| CATEGORY TYPE : Type B & Individual Element |
| REQUIREMENTS : |
| SUBMISSION FORMAT : Mandatory: • Boards (physical media) • JPEGS Optional:• Overview Video |
Design - Media Submission format
Electronic and physical media allowed within this category – Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. All Non-English work must come with sub-titles & translations.
Work submitted with your name or your agency branding will be disqualified.
NOTE: MOTION & DIGITAL GRAPHIC DESIGN – No physical entries allowed for this category. Electronic media only. Jpegs and/or Video.
| Media Type | Description | Specification |
|---|---|---|
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevant to the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
|
| AUDIO | Original execution of thecontent that was commercially launched or aired. |
|
| NEWSPAPER | Unmounted print | Maximum sizes for Newspaper (DO NOT MOUNT):
|
| MAGAZINE | Unmounted print | Maximum sizes for Magazine (DO NOT MOUNT):
|
| POSTER | Unmounted print | DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.
|
| 3D PIECE | Original material that was commercially published or launched. | If pieces are too large please send images and appropriate descriptions either on:
|
| MEDIA TYPE : JPEGS
DESCRIPTION : Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury.. SPECIFICATION :
|
| MEDIA TYPE : OVERVIEW VIDEO
DESCRIPTION : An overview video highlighting the elements most relevant to the chosen category. SPECIFICATION :
|
| MEDIA TYPE : ORIGINAL CONTENT VIDEO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : 30 SECOND EDIT
DESCRIPTION : This edit will not be judged, it will be used as awards content should your work win. SPECIFICATION :
|
| MEDIA TYPE : AUDIO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : NEWSPAPER
DESCRIPTION : Unmounted print SPECIFICATION : Maximum sizes for Newspaper (DO NOT MOUNT):
|
| MEDIA TYPE : MAGAZINE
DESCRIPTION : Unmounted print SPECIFICATION : Maximum sizes for Magazine (DO NOT MOUNT):
|
| MEDIA TYPE : POSTER
DESCRIPTION : Unmounted print SPECIFICATION : DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.
|
| MEDIA TYPE : 3D PIECE
DESCRIPTION : Original material that was commercially published or launched. SPECIFICATION : If pieces are too large please send images and appropriate descriptions either on:
|
Design : Hints and tips
TIP #1: This category is focused on Design – advertising campaigns should be entered in the relevant advertising categories, not in Design.
TIP #2: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.
TIP #3: If possible, it is always better to send the actual sample, e.g. package design, rather than only Jpegs.
TIP #4: If you are sending Physical pieces, you can download package label and entry labels from your Dashboard. Attach an entry label to each physical entry.
TIP #5: All physical entries must be accompanied by an electronic image of that piece.
