Digital
The Digital category is for all computers, online, mobile (phones and tablets), and special digital interfaces.
Electronic Media Only.
NOTE: Branded Content is not a separate subcategory in Digital but can be entered into in any of the subcategories below, depending on the medium used.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| IN1C | Web Browser-based Experiences This is defined as a creative idea-led web browser-based experience. | Type A & Individual Element | NOTE: Do not submit links to URLs or live sites. Work will only be judged via Video and/or Jpegs. Original content is a video navigating the website. | Mandatory: • JPEGS • Original Content Video Optional • Overview Video |
| IN1E | Social Media Campaign Brand communication campaigns where social media was the primary or sole medium used. | Type A & Multimedia | • Entries can be on one platform (e.g. TikTok) or can be a Social Media programme that extends across several platforms, e.g. TikTok, Instagram and Facebook, as well as custom platforms. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| IN1F | Digital Applications & Interactive Tools Includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables. | Type A & Individual Element | Original content can be a video navigating the digital experience. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| IN2B | Mobile Media Includes: Mobile applications, mobile sites, branded games created specifically for smartphones and/or tablets. | Type A & Individual Element | Original content can be a video navigating the digital experience. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| IN3A | Data-Driven Campaign Creative use of data to shape campaign strategy, inform execution, profile audiences, and adapt to campaign performance and engagement metrics. | Type A & Individual Element or Multi-Element or Multimedia | Original content can be a video navigating the digital experience. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| IN3B | Co-creation & User Generated Content Social campaigns and activities created to encourage users or communities to contribute or collaborate with the brand. | Type A & Individual Element | • Entries can be on one platform (e.g. TikTok) or can be a Social Media programme that extends across several platforms, e.g. TikTok, Instagram and Facebook, as well as custom platforms. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| IN3C | Use Of Influencers Creative use of influencers or influencer created content | Type A & Multimedia | • Entries can be on one platform (e.g. TikTok) or can be a Social Media programme that extends across several platforms, e.g. TikTok, Instagram and Facebook, as well as custom platforms. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| IN3D | Use of AI A creative use of AI to promote a brand and add to business results | Type A & Multimedia | Original content can be a video navigating the digital experience. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| IN3E | Use of Metaverse, AR and VR A creative use of AR, VR or the Metaverse to promote a brand and add to business results (Cannot be a test case) | Type A & Multimedia | Original content can be a video navigating the digital experience. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| IN3F | Games & Gamification Digital games and gamification created either specifically for a brand (e.g. apps, Roblox, Minecraft) or the creative integration of a brand into a digital game (e.g. Fortnite). | Type A & Multimedia | Original content can be a video navigating the digital experience. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
Digital cRAFTS
Only digital media can be entered into Digital Crafts.
A single piece may be re-entered into multiple craft categories.
Electronic media only. Craft entry requirements follow the same specifications as those in the main category.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry and should not be superfluous or disconnected the craft must add value to the entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| INWA | User Experience Design | Type B & Individual Element | The full user experience including information architecture and design – winners will be delightful and beautiful interfaces that win users’ hearts whilst offering benefits to the business. Original content can be a video navigating the digital experience. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| INWD | Writing | Type B & Individual Element | Writing specifically for Digital media. Original content can be a video navigating the digital experience. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| INWE | Use of Technology | Type B & Individual Element | Innovation in the use of technology for all digital platforms. The technology must add value to the overall experience and brand offering. Original content can be a video navigating the digital experience. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| INWF | Music and Sound Design | Type B & Individual Element | Innovative use of audio for digital media. Original content can be a video navigating the digital experience. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| INWG | Social media design Design craft specifically geared to social media platforms (includes AR lens). | Type B & Individual Element | Original content can be a video navigating the digital experience or the original post. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| INWH | Digital design Design craft specifically geared to websites, online publications, emailers, mobile apps and virtual worlds. | Type B & Individual Element | Original content can be a video navigating the digital experience. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
Digital - Media Submission format
Electronic media only.
Work submitted with your name or your agency branding will be disqualified.
| MEDIA TYPE | Description | Specification |
|---|---|---|
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
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| OVERVIEW VIDEO | An overview video highlighting the elements most relevant to the chosen category. |
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| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
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| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
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Digital : Entry Hints and tips
TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
TIP #2: No boards or physical material will be accepted for Digital entries.
TIP #3: No landing pages or any other form of live URLs will be accepted.
TIP #4: View the Preparation tab for full entry formats and guidelines.
TIP #5: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.
TIP #6: No more than 10 JPEGS per entry will be accepted
