‘The Loeries is an organisation that is built on the mission of enhancing creative innovation,’ said Loeries CEO, Preetesh Sewraj. ‘This year we continue this goal through this first step – opening of entries. This will allow brands, agencies, production companies and anyone that creates brand communication to submit their work into a judging programme that is rooted not just in a long history, but also in sound governance that is globally respected.’

The Loeries focuses on key categories where creative excellence amplifies a brand’s ability to connect with its audience. Entrants therefore have the choice of submitting their work in a number of categories such as film, print, radio and audio, digital, design, live events, PR, social impact campaign, service design, media innovation and a number of other innovative categories. These categories are continuously refined annually to ensure that they represent a true view of the types of consumer communication being created across the region.