Live Communications
The Live category includes Live Events, Live Activations, Sponsorships and Live Crafts. The event may be physical or virtual, but the entries in this category must highlight the audience live experience, not PR coverage, third party experiences or a wholly pre-recorded experience in the case of virtual events.
Electronic media only. All Non-English work must come with English subtitles.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| LE2A | Live Events Includes: all events created specifically for a brand, aimed at either internal or external audiences. This may include art installations, auctions, educational or training events, conferences, launches, road shows, social responsibility events, exhibition experiences. | Type A & Multimedia | NOTE: DO NOT ENTER ACTIVATIONS HERE – Activations should be entered into the Live Activations category. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| LE2B | Live Activations Includes: any brand activation where live performance in real- time to an incidental audience is key to communicating the brand message and creating an immersive audience experience. This can include live performances, demonstrations, or a host that interacts with the audience to bring the brand message to life. There may or may not be direct audience participation and interaction. Entries must demonstrate the role of performance and audience engagement in giving the product/brand additional exposure. | Type A & Multimedia | NOTE: EXCLUDES promos with no live performance. Brand activations and promotions that use promotional staff only should be entered into the Out of Home category. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| LEC2 | Sponsorship Includes: sponsorship of consumer-focused sporting, lifestyle, cultural, music and related events. Entries in this category must show a sponsor, and how the event has added sponsor brand value through audience engagement. Sponsored events may include single sporting events or sport series, sport teams, art fairs, expos, musical concerts, lifestyle festivals. | Type A & Multimedia | NOTE: Events created specifically for the brand (e.g. Car Launch) must be entered into Live Events. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
LIVE CRAFTS
Only Live entries can be entered into Live Crafts. Motivate why you have entered into the specific craft.
Electronic media only. Craft entry requirements follow the same specifications as those in the main Film category.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry and should not be superfluous or disconnected the craft must add value to the entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| LEWA | Direction | Type B & Multimedia | The craft award goes to the director. Whereby the director has clearly been a major influence on the overall craft and therefore success of the live event. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| Writing | Type B & Multimedia | The craft award goes to the writer. For an outstanding and original concept & script. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video | |
| Art Direction / Stylist | Type B & Multimedia | The craft award goes to the art director / stylist. For outstanding art direction of an event/activation incorporating set design, set dressing, styling, make-up, props and wardrobe. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video | |
| Music | Type B & Multimedia | For the composition of an outstanding, original or adapted piece of music for a commercial, whereby the craft of the composer is unique and greatly enhances the commercial. Please note that only original music / soundtracks / adapted licensed music can be entered here. NOTE: Do not enter existing licensed music/tracks. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video | |
| Sound Design | Type B & Multimedia | For the outstanding use of sound design, recording, mixing and sound effects designed for a commercial, whereby the craft of the sound designer is unique and greatly enhances the commercial. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video | |
| Performance | Type B & Multimedia | The craft award goes to the actor / artist. For an outstanding performance by the actor(s) or voice-over artist(s), that enhances the quality of the event/activation. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video | |
| Use of Technology | Type B & Multimedia | The craft award goes to the technical staging company. Innovation in the use of technology for a live event. Includes lighting, staging, and any other technical elements that add value to the event. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video | |
| Video & Motion Graphic Design | Type B & Multimedia | The craft award goes to the motion graphic designer. Includes all electronic material created for screens at the event. Original content can be the screen content used. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
Live Communications - Media Submission format
Electronic media only. All Non-English work must come with English sub-titles. Include any necessary explanation for the jury to understand the context of the translation.
Work submitted with your name or your agency branding will be disqualified.
| Media Type | Description | Specification |
|---|---|---|
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
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| OVERVIEW VIDEO | An overview video highlighting the elements most relevant to the chosen category. |
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| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
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| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
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Live Communications : Hints and tips
TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
TIP #2: No boards or physical material will be accepted for Live entries
TIP #3: All Non-English entries should have English subtitles
TIP #4: View the Preparation tab for full entry formats and guidelines.
TIP #5: Ensure that your entry description explains the context of the entry. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.
TIP #6: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry
