#Loeries All the winners, Agency of the Year is Joe Public

Friday night, 11 October, the Loeries Awards ceremony named Joe Public its Agency of the Year. The Odd Number was named Independent Agency of the Year and Publicis Groupe MEA took home the Regional Agency of the Year title. Brand of the Year is the NBA.

The glittering event took place at the Cape Town City Hall.

Dani Richa, chairperson & CEO of BBDO Middle East, Africa & Pakistan was the first creative from the Middle East inducted into the Hall of Fame.

Receiving his award, Richa said the Loeries have always had a special place in his heart and to receive this Award here gives this event an even greater significance.

“I spent my career dedicated to making brands famous, it’s an amazing journey, and along the way I have learnt that fame like creativity is contagious.”

He acknowledged some of the great creatives and inspiring talents he has had the honour of working with as well as Ali Rez and his team at BBDO.

“These experiences have shaped and taught me and brought me to this moment.”

All the winners

No Grand Prix were awarded.

Integrated Campaign
AwardAgencyBrandProductTitle
SilverOgilvy South AfricaVolkswagen South AfricaVolkswagen Night SchoolNight School
SilverOgilvy South AfricaKFCKFCBeyond the Sea
SilverImpact BBDOAnNahar NewspaperAnNahar NewspaperThe New President
SilverJoe Public & JunoChicken LickenRock My SoulFeel The Fire
BronzeOgilvy South AfricaKFCKFCMake it KFC
BronzeFP7 McCann DubaiHeinzHeinz KetchupHeinz Insurance
BronzeJoe PublicNedbankNedbankBank Your Time
Film Crafts – Direction
Craft Gold0307 Films Pty LtdKFCKFC 2.0Beyond The Sea
Craft CertificateDARLING FILMS (PTY) LTDBONGEZIWE MABANDLABLACK MAJORSOZE
Craft CertificateDARLING FILMS (PTY) LTDNEDBANKYOUTH DAY CAMPAIGNHONOURING THE CLASS OF ’76 SIGNWRITER FILM
Film Crafts – Cinematography
Craft GoldDARLING FILMS (PTY) LTDNEDBANKYOUTH DAY CAMPAIGNHONOURING THE CLASS OF ’76 SIGNWRITER FILM
Craft Certificate7FilmsSonyBurano CameraStilte
Film Crafts – Writing
Campaign Craft CertificateTBWA\ Hunt LascarisCity Lodge HotelsCity Lodge HotelsPower
Craft CertificateLeo Burnett DubaiNBACommunity InitiativeJUMP
Craft CertificateM&C Saatchi UAEWegoWego WinterHitchhiker
Film Crafts – Performance
Craft GoldDARLING FILMS (PTY) LTDNEDBANKYOUTH DAY CAMPAIGNHONOURING THE CLASS OF ’76 SIGNWRITER FILM
Craft Certificate0307 Films Pty LtdKFCKFC 2.0Beyond The Sea
Film Crafts – Music
Craft GoldAccenture SongAllan GrayInvestment PolicyEverything Comes Around
Craft CertificateMarc AlgrantiKFCKFCBeyond The Sea
Craft CertificateRomance Films (Pty) LtdNedbankNedbankBank Your Time
Film Crafts – Sound Design
Craft GoldDARLING FILMS (PTY) LTDNEDBANKYOUTH DAY CAMPAIGNHONOURING THE CLASS OF ’76 SIGNWRITER FILM
Craft CertificateBigTime Creative ShopGeneral Entertainment AuthorityRiyadh SeasonKnockout Chaos
Film Crafts – Special Visual Effects
Craft CertificateBigTime Creative ShopGeneral Entertainment AuthorityRiyadh SeasonA Tale As Old As Time
Film Crafts – Editing
Craft GoldPost ModernBongeziwe Mabandla – SozeMusic VideoBongeziwe Mabandla
Craft CertificatePost ModernNedbank Youth XNedbank Youth XNedbank – Youth Day – Class of 76
Craft CertificateBigTime Creative ShopGeneral Entertainment AuthorityRiyadh SeasonKnockout Chaos
Film Crafts – Production Design
Craft CertificatePatriot FilmsAllan GrayFinancial ServicesEverything Comes Around
Film – TV & Cinema Commercials – up to 90s
GoldImpact BBDOFlowardFloward Gifting PlatformFloward Works Like Magic
SilverM&C Saatchi UAEWegoWego WinterHitchhiker
Film – TV & Cinema Commercials – above 90s
GoldOgilvy South AfricaKFCKFCBeyond the Sea
SilverJoe PublicNedbankNedbankTime Is More Valuable Than Money
SilverAccenture SongAllan GrayInvestmentEverything comes around
BronzeBigTime Creative ShopGeneral Entertainment AuthorityRiyadh SeasonKnockout Chaos
BronzeJoe PublicChicken LickenRock My SoulFeel The Fire
BronzeJoe PublicChicken LickenFamily Full HouseMake Your Family Proud.
Film – Online Film – above 30s
GoldJoe PublicNedbankYouth XThe Signwriter
SilverHalo Advertising Pty LtdCapital LegacyWills and Estate ServicesFinal Say
Campaign BronzeTBWA\ Hunt LascarisCity Lodge HotelsCity Lodge HotelsPower
Bronze7FilmsSonyBurano CameraStilte
BronzeLeo Burnett DubaiDosyDosy BikesFEAR
BronzeOgilvy South AfricaCity of Cape TownAnti-drink driving campaignWorst Passengers
Film – Other Screens
BronzeLeo Burnett KSA / Saatchi & Saatchi MESaudia AirlinesProtecTasbihRihla (The Journey)
Film – Branded Content Film – Single
BronzeLeo Burnett DubaiNBACommunity InitiativeJUMP
Film – Music Videos
BronzeDARLING FILMS (PTY) LTDBONGEZIWE MABANDLABLACK MAJORSOZE
Radio Crafts – Direction
Campaign Craft GoldTBWA\ Hunt LascarisCity Lodge HotelsCity Lodge HotelsBoss
Radio Crafts – Writing
Campaign Craft GoldThe Odd NumberSalvation ArmySalvation ArmyMama
Craft GoldThe Odd NumberGame StoresGameGame Installation Services
Radio Crafts – SA Non-English Writing
Campaign Craft CertificateThe Odd NumberGame StoresGame Rock BottomKeeping secrets
Radio Crafts – Writing
Campaign Craft CertificateTBWA\ Hunt LascarisCity Lodge HotelsCity Lodge HotelsBoss
Radio Crafts – SA Non-English Writing
Craft CertificateOgilvy South AfricaTiger BrandsDoom CockroachTHULA MABOTA
Radio Crafts – Writing
Craft CertificateThe Odd NumberGame StoresGameToo High – Too Low
Radio Crafts – Performance
Campaign Craft GoldThe Odd NumberSalvation ArmySalvation ArmyMama
Radio Crafts – SA Non-English Performance
Craft CertificateOgilvy South AfricaKFCKFC ZingerLooking Good
Craft CertificateThe Odd NumberGame StoresGame Rock BottomKeeping secrets
Radio Crafts – Performance
Craft CertificateJoe PublicAmnesty International South AfricaBrandZama
Radio Station Commercials
Campaign GoldThe Odd NumberSalvation ArmySalvation ArmyPapa
Campaign GoldJoe PublicSAB (ABINBEV)Hansa PilsenerOkrrr
Campaign GoldHalo Advertising Pty LtdPineappleInsuranceMe Again
Campaign BronzeThe Hardy BoysBurger KingKing Value MealTraffic
Campaign BronzeJoe PublicSantamBrandDentist
BronzeNinety9 SOLUTIONSShowmaxThe Roast Of Minnie DlaminiDiagnosis
BronzeThe Odd NumberGame StoresGameToo High – Too Low
BronzeThe Odd NumberGame StoresGameGame Installation Services
Internet & Mobile Audio Commercials
Campaign BronzeJoe PublicAmnesty International South AfricaBrandZama
Branded Content Radio & Audio
Campaign SilverTBWA\ Hunt LascarisCity Lodge HotelsCity Lodge HotelsBedtime Stories for Business People
SilverImpact BBDOeasypaisaeasypaisaAudio Nikahnama
SilverFP7 McCann DubaiHeinzHeinz KetchupHeinz Insurance
BronzePromiseAfriSamConstruction MaterialsThe Vluit Project
SA Non-English Radio Station Commercials
Campaign GoldThe Odd NumberGame StoresGame Rock BottomCycle of life
Campaign SilverBoomtownWimpyMenuu-Siri uhlulwa sisiXhosa
Campaign BronzeOgilvy South AfricaKFCKFC ZingerStokvel
Campaign BronzeBoomtownWimpyWimpy GrillsGrills gone wrong 1
Service Design
GoldLeo Burnett KSA / Saatchi & Saatchi MESaudia AirlinesSanitizing Prayer BeadsProtecTasbih
BronzeLeo BurnettOmantelOmantelMaqroo – The first Arabic font for dyslexia
Live Crafts
Craft CertificateAccenture SongWesgroTourism, Trade and InvestmentMade In The Cape Market
Live Events – Sponsorship
BronzeM&C Saatchi AbelLexus South AfricaLexus Park Distance ControlAccidental Art
Live Activations
SilverOgilvy South AfricaKFCKFCThe Make it KFC Live Kitchen
SilverJoe PublicSAB (ABINBEV)Brutal FruitSheBeen
BronzeOgilvy South AfricaSAB (Ab InBev)Carling Black LabelThe 63 Second Final
BronzeImpact BBDOTotal Sports & FitnessTotal Sports & FitnessTotal Sports & Fitness Hotel
Live Events
BronzeAccenture SongWesgroTourism, Trade and InvestmentMade In The Cape Market
PR & Media Communication Campaign
GoldImpact BBDOAnNahar NewspaperAnNahar NewspaperThe New President
SilverSaatchi & Saatchi MEEssity – NanaSanitary PadsTaboo Totes
SilverHorizon FCB DubaiDHLDHLYESTERDELIVERY
BronzeImpact BBDOGovernment of Sindh / SPHFGovernment of Sindh / SPHFClimateChangeTown.pk
BronzeJoe PublicSAB (ABINBEV)Brutal FruitSheBeen
BronzeFP7 McCann DubaiMcdonaldsMcdonaldsAfter Dinner Dinner
BronzeFP7 McCann DubaiHeinzHeinz KetchupHeinz Insurance
BronzeRetroviral and Shaun James FilmsCastle LagerCastle LagerThe Granboks
Use of Technical Media Innovation
BronzeDentsu PerformanceMultichoice Africa HoldingsDSTV STREAMMultichoice Measurement Solutions
Creative use of Data Integration
GoldImpact BBDOAnNahar NewspaperAnNahar NewspaperThe New President
Audience Insights Innovation
BronzeDentsu Creative KenyaCadburyCadbury Dairy MilkGive A Generous Voice
Channel Creativity
GoldLeo BurnettOmantelOmantelWhatsApp Oman
SilverTBWA\ Hunt LascarisMcDonalds South Africa & Nissan South AfricaMcDonalds Chicken Big Mac & Nissan MagniteChicken Big MacNite
BronzeM&C Saatchi AbelLexus South AfricaLexus Park Distance ControlAccidental Art
Media Innovation – Single Medium
GoldSERVICEPLAN MIDDLE EAST FZ-LLCBMWBMW iBMW iJACK
SilverClockworkAware.OrgAware.OrgDrunk Drivers Stay for Free
SilverJoe PublicAmnesty International South AfricaCampaignsFaeces Ink
SilverTBWA\ Hunt LascarisCity Lodge HotelsCity Lodge HotelsReusable Ads
BronzeOgilvy South AfricaSAB (Ab InBev)Carling Black LabelThe 63 Second Final
BronzeAccenture SongGameRetailThe Game GAME
BronzeJoe PublicNedbankBrandSearch Money Differently
Effective Creativity
GoldJoe PublicChicken LickenBig JohnBig John Ya’ Hunga
SilverLeo Burnett DubaiHome CentrePurpose InitiativeThe Homecoming
SilverImpact BBDOAnNahar NewspaperAnNahar NewspaperNewspapers Inside The Newspaper
BronzeOgilvy South AfricaKFCKFCAnything for the Taste
BronzeImpact BBDOGhar Par / Indus HospitalGhar Par AppWaxing Lady Tutorials
BronzeHalo Advertising Pty LtdCapital LegacyWills and Estate ServicesWhere There’s No Will
BronzeJoe PublicChicken LickenBrandUndefeated Since Forever

Tables by Andre Rademan
Additional reporting by Danette Breitenbach

#Loeries All the winners, Agency of the Year is Joe Public

Friday night, 11 October, the Loeries Awards ceremony named Joe Public its Agency of the Year. The Odd Number was named Independent Agency of the Year and Publicis Groupe MEA took home the Regional Agency of the Year title. Brand of the Year is the NBA.
STAY TUNED
Sign up to receive the latest announcements, tips, networking invitations and more.