Loeries Masterclasses
Loeries MasterClasses celebrate 45 years of innovative thinking in creativity
Loeries Creative Week is renowned for top-tier masterclasses that bring the most innovative industry thinking to attendees. The 2023 Loeries Masterclass series promises to be an even bigger experience with the latest brand communications trends brought to you by the brand & agencies at the forefront of this innovation.
Attendees will have the opportunity to explore cutting-edge trends from key organisations such as:
“Everywhere for everyone, always – a deep dive into multi-channel broadcast campaigns” brought to you by SABC.
Join DJ Sbu – MOFAYA Energy Drink Founder & South African seasoned broadcaster, Lala Tuku (VE Perspective – Head of Local Content) and Sbongi Ngcobo (Acting as Head of African Language Stations (ALS)) Ukhozi FM as they unpack the role of public broadcasting when integrating radio, TV, and online platforms to create consistent and impactful campaigns.
This not to be missed masterclass is on Thursday 5th October at 10h00. To book click the button below.
“Everywhere for everyone, always – a deep dive into multi-channel broadcast campaigns” brought to you by SABC.
Join DJ Sbu – MOFAYA Energy Drink Founder & South African seasoned broadcaster, Lala Tuku (VE Perspective – Head of Local Content) and Sbongi Ngcobo (Acting as Head of African Language Stations (ALS)) Ukhozi FM as they unpack the role of public broadcasting when integrating radio, TV, and online platforms to create consistent and impactful campaigns.
This not to be missed masterclass is on Thursday 5th October at 10h00. To book click the button below.
Unveiling the Mask: Unravelling the Authenticity Paradox for Women (In the Workplace) Facilitated by Brenda Khumalo, Founder & MD at Lobengula Advertising
In a world where leadership calls for strength and invincibility, it’s important to remember the extraordinary power of authenticity. It’s a powerful force that invites introspection and self-discovery. However, it often opens a person up to a feeling of vulnerability. If you are being openly authentic, leaders – especially women – find themselves navigating a corporate landscape where vulnerability is perceived as a weakness. And it is not.
Join Brenda Khumalo and a panel of experts at the Loeries, as they dig deep into the art of leading with authenticity.
This masterclass is on Thursday 5th October at 10h30. To book click the button below.
“Culture & Entertainment” with Davin Phillips from CSA Global
Davin Phillips from CSA.global (pictured above), a leading C&E agency, will be joined by industry luminaries in music, brand marketing, and popular culture for a masterclass on market trends, customer behaviour, influencer metrics and effective casting to achieve peak cultural brand relevance. With a focus on smart talent investments to optimize ROI, this conversation covers key marketing trends for digital-age success.
This masterclass is on Thursday 5th October at 11h30. To book click the button below.
“Culture & Entertainment” with Davin Phillips from CSA Global
Davin Phillips from CSA.global (pictured above), a leading C&E agency, will be joined by industry luminaries in music, brand marketing, and popular culture for a masterclass on market trends, customer behaviour, influencer metrics and effective casting to achieve peak cultural brand relevance. With a focus on smart talent investments to optimize ROI, this conversation covers key marketing trends for digital-age success.
This masterclass is on Thursday 5th October at 11h30. To book click the button below.
“Conversing with Masters: Black Creativity’s African Roots and Global Reach”.
Africa’s creative landscape is teeming with untapped potential and unique perspectives waiting to be uncovered.
Join Black-owned and led UniWorld Group, Inc., the longest-standing multicultural advertising agency in the United States, for a captivating conversation with industry leaders that delves deep into the vibrant world of Black Culture and Creativity in Africa and across the diaspora. In this thought-provoking session, we will explore the rich tapestry of creative expression, innovation, and storytelling that emanates from the diverse and dynamic cultures across the continent. The masterclass will celebrate the achievements and discuss the challenges and narratives of Black creatives who are reshaping industries, challenging stereotypes, and amplifying their voices on a global stage.
This masterclass is on Thursday 5th October at 13h00. To book click the button below.
Msimeki Nkatingi, MD of WOOSH brings you “Growing a Creative Agency through Collaboration”.
The session is a call to agency founders, creative directors, and marketers to delve deep into what distinguishes mere teamwork from true collaboration, underscored by WOOSH’s own case studies. Attendees will benefit from actionable insights, navigating the challenges and opportunities of collaborative work. Technologies that aid collaboration and strategies for international partnerships will also be discussed.
This masterclass is on Thursday 5th October at 13h30. To book click the button below.
Msimeki Nkatingi, MD of WOOSH brings you “Growing a Creative Agency through Collaboration”.
The session is a call to agency founders, creative directors, and marketers to delve deep into what distinguishes mere teamwork from true collaboration, underscored by WOOSH’s own case studies. Attendees will benefit from actionable insights, navigating the challenges and
opportunities of collaborative work. Technologies that aid collaboration and strategies for international partnerships will also be discussed.
This masterclass is on Thursday 5th October at 13h30. To book click the button below.
“Think inside the box: why native content always wins” presented by Deanne Hofhuis, Creative Agency Partner, TikTok METAP
If you’ve ever found creating content for TikTok difficult.
If you’re ever asked what makes something go viral.
If you’ve ever wondered where all the trends are coming from.
This is the Masterclass for you.
Join us as we scroll down the ever-evolving platform and find out how and why the new age of content is changing the way brands communicate.
This masterclass is on Thursday 5th October at 14h30, To book click the button below.
Host a MasterClass during Loeries Creative Week 2023
The Loeries Masterclass schedule takes place on Wednesday 4 and Thursday 5 October at the Homecoming Centre in District 6, Cape Town. Sessions are an hour with 30 mins of Q&A to audiences of 30 pax, 50 pax and 120 pax.
Panel discussions from 2022 included The Value of Powerful Partnerships, AI, VR and the Metaverse and the Authenticity of Creativity. Special edition student editions were also hosted.
If you have an amazing topic that you believe adds value to the brand communications industry, then please contact suzie@loeries.com. Please note if you are chosen to host a Masterclass then you will need to cover the production and development costs for the session.
