Media Innovation Category
The Media Innovation category focuses on an innovative approach to any media platform. Without a clear indication of innovation in this area an award will not be considered.
Electronic media only. All Non-English work must come with English subtitles.
Multiple Category (Type B) & Multimedia: Creative work that has been entered into other categories may be re-entered here.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| MI1A | Single Media Element This category is for the use of a single medium. | Type B
& Individual Element | • Work that has been entered into other categories may be re-entered here. In this category it will only be judged according to the innovative use of the media platform. • It can be a once-off execution or repeat at multiple venues as long as the medium and message remain the same. • Single medium entries will be judged specifically on how well the medium was used e.g. a Cinema entry will be judged on its specific use of the Cinema as a medium. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
| MI1B | Multiple Media Campaign This category is for entries with more than one medium, showing innovation in the use of all media platforms. | TYPE B
& Multimedia | • A minimum of three different media types • Work that has been entered into other categories may be re-entered here. In this category it will only be judged according to the innovative use of the media platform • Entries will be judged on how successfully they have integrated the chosen media throughout the campaign, and must demonstrate how well the different media types complement and build on each other to communicate the brand message | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
| MI1C | Channel Creativity Entrants need to demonstrate an innovative & creative usage of the channel in the pursuit of key deliverables of the brand. This is open to all channels which include social advertising, display advertising, native advertising, video content, media buying, email, direct and inbound marketing, programmatic media or use of CRM, loyalty programs and gamification, but are not paidorganic search marketing | Type B &
Individual Element | Entrants need to demonstrate an innovative & creative usage of the channel in the pursuit of key deliverables of the brand. This is open to all channels which include social advertising, display advertising, native advertising, video content, media buying, email, direct and inbound marketing, programmatic media or use of CRM, loyalty programs and gamification, but are not paid organic search marketing | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
| MI1D | Audience Insights Innovation Utilisation of audience insights, and related consumer-centred knowledge, that results in a customised media strategy. | Type B & Individual Element | Utilisation of audience insights, and related consumer-centred knowledge, that results in a customised media strategy. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
| MI1E | Use of Brand or Product Integration | Type B & Individual Element | Product and Brand placement in a variety of media platforms. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
| MI1F | Creative use of Data-Driven Targeting | Type B & Individual Element | Creative work that relied on data to define channel, target audience or the insight driven message. The data should be shown to provide a quantifiable insight or addsvalue to programmatic targeting. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
| MI1G | Creative use of Data Integration | Type B & Individual Element | Utilisation of different data sources to generate new insights that added value to a creative campaign from initiation to final delivery. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
| MI1H | Brand IP Co-Creation | Type B & Individual Element | Collaboration between a brand, agency and its media partners to create innovative IP that drives business results. The collaborative brand, agency & media partnership should be clearly outlined. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
| MI1I | e-Commerce Media Creativity | Type B & Individual Element | Utilisation of e-Commerce to deliver business results and/or marketing KPI's of a brand. This is for a campaign and entrants need to ensure that there are quantifiable results that emanate from how the eCommerce Media Creativity enhanced the creative utilised. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
| MI1J | Social Commerce Media Creativity | Type B & Individual Element | Utilisation of Social Commerce to deliver business results and/or marketing KPI's of a brand. This is for a campaign and entrants need to ensure that there are quantifiable results that emanate from how the Social Commerce Media Creativity enhanced the creative utilised. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
| MI1K | Media Tech Creativity | Type B & Individual Element | Utilisation of digital experiences and events (regardless of the degree of scale) that contributes towards brand deliverables (such as, but not limited to sales, brand equity and engagement). Key examples include live events (exhibitions, concerts) and signage. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
| MI1L | Geo Targeting Creativity | Type B & Individual Element | Utilisation of location-based services to deliver a brand experience where the consumer receives an innovative, engaging and targeted experience that is based on a creative idea. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
| MI1M | Use of Technical Innovation Utilisation of technology to accomplish media innovation that delivers an elevated experience for consumers. This award recognises the amalgamation of social media and digital media into a product that is driven by technology. | Type B & Individual Element | Utilisation of technology to accomplish media innovation that delivers an elevated experience for consumers. This award recognises the amalgamation of social media and digital media into a product that is driven by technology. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
Media Innovation Craft
The Media Innovation category focuses on an innovative approach to any media platform. Without a clear indication of innovation in this area an award will not be considered.
Electronic media only. All Non-English work must come with English subtitles.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry and should not be superfluous or disconnected the craft must add value to the entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| MIWA | Media Insights & Strategy > | Type B & Multimedia | The craft award goes to the media planner/strategist. Whereby the media planner/strategist has clearly been a major influence on the overall craft and therefore success of the campaign. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
| Media Planning | Type B & Multimedia | The craft award goes to the media planner/strategist. Whereby the media planner/strategist has clearly been a major influence on the overall craft and therefore success of the campaign. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio | |
| Media Execution | Type B & Multimedia | The craft award goes to the media planner/strategist. Whereby the media planner/strategist has clearly been a major influence on the overall craft and therefore success of the campaign. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio | |
| Use of Data & Analytics | Type B & Multimedia | The craft award goes to the media planner/strategist. Whereby the media planner/strategist has clearly been a major influence on the overall craft and therefore success of the campaign. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video • Audio |
Media Innovation - Media Submission format
Electronic media only. All Non-English work must come with English sub-titles. Include any necessary explanation for the jury to understand the context of the translation.
Work submitted with your name or your agency branding will be disqualified.
| Media Type | Description | Specification |
|---|---|---|
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevantto the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
|
| AUDIO | Original execution of thecontent that was commercially launched or aired. |
|
Media Innovation : Hints and tips
TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
TIP #2: No boards or physical material will be accepted in this category.
TIP #3: All Non-English entries should have English subtitles.
TIP #4: View the Preparation tab for full entry formats and guidelines.
TIP #5: Ensure that your entry description explains the context of the entry. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.
TIP #6: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.
