Comprising young professionals, aged under 30, from the brand communications industry, the LYC was first set up in 2021 with the aim of giving young professionals a voice that can resonate across the industry.
This year’s 14-member-strong LYC will be taking the work of the previous LYCs further with a focus on creative excellence that will give young creatives the opportunity to showcase their work through a robust awards mechanism.
The work will be judged quarterly, giving the young creatives committee members real-time experience in judging, and entrants an opportunity to get real insights into how they can grow their skills.
One of the first tasks of the newly formed LYC has been to choose a chairperson and deputy chairperson.
Sifiso Slick Khoza, director at Teambest Production, has been elected as the LYC chairperson, with Teresa Makori, creative director at Ogilvy Africa in Kenya, deputy chairperson.
Celebrating young creatives
Khoza says that while the LYC represents The Loeries and the industry, it also represents fun.
“I mention fun, because that’s the beauty of our industry and being part of such a diverse group of young creatives will allow us to tap into fun ways of celebrating other young creatives for the dope work they’ve been doing.”
He adds that young creatives are celebrated not celebrated enough. “This is the opportunity to re-energise the love young people have for creating world-class work that genuinely represents the youth. But importantly re-energise the spirit of creating work that can be rewarded, shown off, and appreciated by our peers.”
The LYC comprises of individuals from Kenya, Namibia, Nigeria, South Africa, and the United Arab Emirates (UAE).
The 2023 LYC
The members of the 2023 LYC
| Name | Title | Organisation | |
|---|---|---|---|
| Sifiso Slick Khoza (Chairperson) | Director | Teambest Productions | SA |
| Teresa Makori (Deputy Chairperson) | Creative director | Ogilvy Africa | Kenya |
| Aidovhioghie Anani | Creative lead | X3M Ideas | Nigeria |
| Inaan Budhiraja | Senior manager – strategy & insights | Publicis Groupe MENAT | UAE |
| Kayleigh Hunter | Junior art director | Machine | SA |
| Keamohetsoe Tsima | Junior graphic designer | Sunshinegun | SA |
| Lwandile Dubazane | Assistant brand manager | Unilever | SA |
| Megan Fowkes | Art director | Livingroom | UAE |
| Pasja Schneider | Sound engineer/Composer | HeyPapaLegend | SA |
| Payal Maharajh | Digital strategist | Wunderman Thompson | SA |
| Rosemary Khanyisa Mabasa | Art director | TBWA\Hunt Lascaris | SA |
| Temi Durojaiye | Social and content lead | Dentsu Creative | Nigeria |
| Tshwanelo Fokazi | Social media specialist | Nedbank | SA |
| Vera Line | Creative director | Design Mob | Namibia |
| Name : Sifiso Slick Khoza (Chairperson) Title: Director Organisation: Teambest Productions SA |
| Name : Teresa Makori (Deputy Chairperson) Title: Creative director Organisation: Ogilvy Africa Kenya |
| Name : Aidovhioghie Anani Title: Creative lead Organisation: X3M Ideas Nigeria |
| Name : Inaan Budhiraja Title: Senior manager – strategy & insights Organisation: Publicis Groupe MENAT UAE |
| Name : Kayleigh Hunter Title: Junior art director Organisation: Machine SA |
| Name : Keamohetsoe Tsima Title: Junior graphic designer Organisation: Sunshinegun SA |
| Name : Lwandile Dubazane Title: Assistant brand manager Organisation: Unilever SA |
| Name : Megan Fowkes Title: Art director Organisation: Livingroom UAE |
| Name : Pasja Schneider Title: Sound engineer/Composer Organisation: HeyPapaLegend SA |
| Name : Payal Maharajh Title: Digital strategist Organisation: Wunderman Thompson SA |
| Name : Rosemary Khanyisa Mabasa Title: Art director Organisation: TBWA\Hunt Lascaris SA |
| Name : Temi Durojaiye Title: Social and content lead Organisation: Dentsu Creative Nigeria |
| Name : Tshwanelo Fokazi Title: Social media specialist Organisation: Nedbank SA |
| Name : Vera Line Title: Creative director Organisation: Design Mob Namibia |
Article published on bizcommunity.co.za
