New Launch Campaign
A category catering for the evolved communication strategies employed in launching new brands, products & services. Entries need to demonstrate how an integrated campaign was utilised to sensitise consumers to the launch of the new brand or product
This category recognises innovation in the launch of a new Brand, Product or Service – re-launches are not eligible to enter. Line-extensions of an existing brand are eligible for entry.
No physical entries allowed for this category.
Electronic media only.
An entry questionnaire must be submitted with every entry in the New Launch Campaign category. Please download the form from your Dashboard under the “Special Forms” Tab.
New Launch Campaign entries can be a combination of single entries already entered in other categories. It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms, entries need to show a minimum of 3 different category types for example Package Design, Print and Film.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| XG1A | New Launch Campaign | Type A
|
| Mandatory - Integrated Media: • Questionnaire under "Special Forms" • JPEGS Optional • Overview • Original Content Video • Audio |
| ID: XB1A |
|---|
| SUBCATEGORY : Social Impact Campaign |
| CATEGORY TYPE : Type A & Integrated Multimedia |
REQUIREMENTS : Do you have an ongoing and measurable:
|
| SUBMISSION FORMAT : Mandatory: • PDF - Questionnaire "Special Forms" • JPEGS Optional • Overview Video |
Marketing Impact award - Media Submission Format
Electronic media only. An entry questionnaire sheet must be submitted with every entry in the Social Impact Campaign category.
Work submitted with your name or your agency branding will be disqualified.
| Media Type | Description | Specification |
|---|---|---|
| Entry Questionnaire. | Please download the form here | |
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevant to the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| AUDIO |
|
| MEDIA TYPE : PDF DESCRIPTION : Entry Questionnaire. SPECIFICATION : Please download the form here |
| MEDIA TYPE : JPEGS
DESCRIPTION : Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. SPECIFICATION :
|
| MEDIA TYPE : OVERVIEW VIDEO
DESCRIPTION : An overview video highlighting the elements most relevant to the chosen category. SPECIFICATION :
|
| MEDIA TYPE : ORIGINAL CONTENT VIDEO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : 30 SECOND EDIT
DESCRIPTION : This edit will not be judged, it will be used as awards content should your work win. SPECIFICATION :
|
| MEDIA TYPE : AUDIO
DESCRIPTION : SPECIFICATION :
|
New Launch Campaign : Hints and tips
TIP #1: View the Preparation tab for full entry formats and guidelines.
TIP #3: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.
TIP #4: No more than 10 JPEGS will be accepted.
