Out Of Home Category
The Out of Home category includes Outdoor media, In-store, Transit & air, Direct mail, and Ambient.
Physical media can be submitted for DIRECT MAIL entries in the OOH Category. All physical entries must be accompanied by an electronic image of that piece. All Non-English work must come with English translations.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| OU1A | Outdoor Media All fixed outdoor media spaces, including billboards, electronic screens, bus shelters, street pole advertising, building wraps, murals, & playing fields. | Type A
& Individual Element | No physical entries allowed for this category. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| OU4A | In-Store Includes: all in- store promotional media including all areas common to the in-store environment: elevators, point- of-purchase, promotional branding, digital screens, stair risers, trolleys, washroom advertising, window displays. | Type A
& Individual Element | No physical entries allowed for this category. NOTE: EXCLUDES Posters that are on display in-store, which should be entered in the “Print - Indoor Poster” category. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| OU5A | Transit & Air Includes anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot- air balloons). | Type A
& Individual Element | No physical entries allowed for this category. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| OU6A | Direct Mail Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc. | Type A
& Individual Element | Physical Media may be submitted for this category. NOTE: There is also a Direct Mail category in Design. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| OU7A | Ambient All free-format, non-traditional forms of media, including: use of public spaces, handouts & giveaways, kiosks & displays, and never before used media. | Type A
& Individual Element | No physical entries allowed for this category. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
Out Of Home Crafts
NOTE: Entries submitted into the Design or Print categories cannot be entered into Out of Home Crafts, but must be entered into Design or Print Crafts.
Physical media can be submitted for DIRECT MAIL entries in the main OOH Category. All physical entries must be accompanied by an electronic image of that piece. ALL non-English work must come with English translations.
Craft entry requirements follow the same specifications as those in the main OOH category.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected – the craft must add value to the entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| OUWA | Art Direction | Type B & Individual Element | The craft award goes to the agency art director. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| OUWB | Writing | Type B & Individual Element | The craft award goes to the writer. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| OUWC | Photography | Type B & Individual Element | The craft award goes to the photographer. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| OUWD | Illustration | Type B & Individual Element | The craft award goes to the illustrator. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| OUWE | Typography | Type B & Individual Element | The craft award goes to the illustrator. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
| OUWF | Use of Technology | Type B & Individual Element | The craft award goes to the technical staging company. Innovation in the use of technology in Out of Home. | Mandatory: • JPEGS Optional • Original Content Video • Overview Video |
Out of Home - Media Submission format
Physical media can be submitted for DIRECT MAIL entries only in the OOH Category. All physical entries must be accompanied by an electronic image of that piece. All Non-English work must come with English sub-titles. Include any necessary explanation for the jury to understand the context of the translation.
Work submitted with your name or your agency branding will be disqualified.
| Media Type | Description | Specification |
|---|---|---|
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevantto the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
|
Out Of Home : Hints and tips
TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
TIP #2: All Non-English entries should have English subtitles.
TIP #3: View the Preparation tab for full entry formats and guidelines.
TIP #4: Ensure that your entry description explains the context of the entry. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.
TIP #5: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.
