Radio & Audio Category
The Radio & Audio category includes Radio commercials, Internet & mobile audio commercials, Branded content, and South African Non-English audio.
No physical entries allowed for this category. Electronic media only. All Non-English work must come with English subtitles. Non-English entries must be submitted as a video file with English subtitles.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| RA1A | Radio Station Commercials Includes: all radio commercials flighted on radio stations, whether broadcast or Internet radio. | Type A
& Individual Element | Ensure that any Non-English audio has subtitles. | Mandatory: • Audio Or • Non-English Video with subtitles Optional • Overview Video |
| RA1B | Internet & Mobile Audio Commercials Includes: all audio clips distributed via the Internet or Mobile media, including: podcasts, email, website downloads. | Type A
& Individual Element | Ensure that any Non-English audio has subtitles. | Mandatory: • Audio Or • Non-English Video with subtitles Optional • Overview Video |
| RA1C | Branded Content – Radio & Audio Branded Content includes the integration of a brand into a content platform-either pre-existing or created specifically for the purpose of promoting the brand. Includes: one off features, mini- series, event coverage, including all genres – fiction, reality, documentary or entertainment. Platforms include radio stations, whether broadcast or Internet radio, audio clips distributed via the Internet or mobile media, such as: podcasts, email, website downloads. | Type A
& Multi-Element Element | • OPTION A: The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content.
• OPTION B: The brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an ongoing series, in one or more episodes. • Ensure your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have | Mandatory: • Audio Or • Non-English Video with subtitles Optional • Overview Video |
| RA1D | South African Non-English Audio Includes any Radio Station and Internet Audio content | Type A
& Individual Element | • Only Radio in South African Non-English languages can be entered. • The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa. Ensure that the video has subtitles. | Mandatory: • Non-English Video with subtitles Optional • Overview Video |
Radio & Audio Crafts
Electronic media only. Craft entry requirements follow the same specifications as those in the main Radio category.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry and should not be superfluous or disconnected – the craft must add value to the entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| RAWA | Direction | Type B & Individual Element | The craft award is awarded to the radio director. Ensure that any Non-English audio has subtitles. | Mandatory: • Audio Or • Non-English Video with subtitles Optional • Overview Video |
| RAWB | Writing | Type B & Individual Element | The craft award is awarded to the writer. Ensure that any Non-English audio has subtitles. | Mandatory: • Audio Or • Non-English Video with subtitles Optional • Overview Video |
| RAWC | Music | Type B & Individual Element | For the composition of an outstanding, original or adapted piece of music for a radio commercial, whereby the craft of the composer is unique and greatly enhances the radio commercial. Please note that only original music / soundtracks / adapted licensed music can be entered here. Do not enter existing unedited licensed music / tracks. NOTE: Do not enter existing unedited licensed music or tracks. Ensure that any Non-English audio has subtitles. | Mandatory: • Audio Or • Non-English Video with subtitles Optional • Overview Video |
| RAWD | Performance | Type B & Individual Element | The craft award goes to the writer. For non- English radio, in any of the official South African languages. Whereby the writer has clearly been a major influence on the overall craft and therefore success of the entry. NOTE: Only Radio in South African Non- English languages can be entered. Ensure that the video has subtitles. | Mandatory: • Non-English Video with subtitles Optional • Overview Video |
| RAWE | South African Non-English Writing The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa. | Type B & Individual Element | The craft award goes to the writer. For non- English radio, in any of the official South African languages. Whereby the writer has clearly been a major influence on the overall craft and therefore success of the entry. NOTE: Only Radio in South African Non- English languages can be entered. Ensure that the video has subtitles. | Mandatory: • Non-English Video with subtitles Optional • Overview Video |
| RAWF | South African Non-English Performance The aim of the South African category is to assist in the transformation of our industry and address the imbalances of the past specifically in South Africa. | Type B & Individual Element | The craft award goes to the voice-over artist. For an outstanding performance by the actor(s) or voice-over artist(s), that enhances the quality of the entry.
NOTE: Only Radio in South African Non- English languages can be entered. Ensure that the video has subtitles. | Mandatory: • Non-English Video with subtitles Optional • Overview Video |
| RAWG | Use of Technology | Type B & Individual Element | Innovation in the use of technology in Radio. The craft award goes to production company. Ensure that any NonEnglish audio has subtitles. | Mandatory: • Non-English Video with subtitles Optional • Overview Video |
| RAWH | Sound Design | Type B & Individual Element | For the outstanding use of sound design, recording, mixing and sound effects designed for a radio commercial, whereby the craft of the sound designer is unique and greatly enhances the radio commercial. Ensure that any NonEnglish audio has subtitles. | Mandatory: • Audio Or • Non-English Video with subtitles Optional • Overview Video |
| RAWK | Best Use of Licensed Music For the best use of licensed music where the choice and marriage of the musical score to the picture. | Type B & Individual Element | • Only licensed music can be entered here. Do not enter originally composed music or sound effects. • Entries must include original | Mandatory: • Audio Or • Non-English Video with subtitles Optional • Overview Video |
Radio - Media Submission format
Electronic media only. All Non-English work must come with English sub-titles. Include any necessary explanation for the jury to understand the context of the translation.
Work submitted with your name or your agency branding will be disqualified.
RADIO & AUDIO FILE SPECIFICATIONS
Preferred
- Video with subtitles – Please check the Entry Guide for submission formats.
Accepted
- MP3 file format
- Maximum file size: 100MB
- Sample Rate: 44.1 kHz
- Bit Rate: Minimum 128kbps
- Recommended: 258 kbps preferred, minimum 192kbps
- Channels: Stereo
- Peak Level: – 6dB (Digital Full Scale)
- Duration: Length of duration is dependent on the category
- Audio Slate: NO AUDIO SLATE UPFRONT
| Media Type | Description | Specification |
|---|---|---|
| AUDIO | Original execution of the content that was commercially launched or aired. |
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| OVERVIEW VIDEO | An overview video highlighting the elements most relevant to the chosen category. |
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| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
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Radio: Hints and tips
TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
TIP #2: View the Preparation tab for full entry formats and guidelines
TIP #3:Ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.
