Social Impact Campaign Category
Social Impact Campaign is a business-focused campaign designed to solve social issues profitably. It is not CSI. To be considered as a Social Impact Campaign an idea needs to demonstrate business profitability while adding value to the community it serves.
No physical entries allowed for this category. Electronic media only.
The Company Benefit must be for a commercial entity and can be in any form, for example revenue, brand awareness, brand loyalty, customer retention, new customer acquisition, etc. The Social Benefit can also come in many forms; for example: lifestyle improvement, access to services, community upliftment, education, standard of living, environmental impact, etc.
For the purposes of this category, Social Benefit is not limited to underprivileged communities or those in financial need. For example, Social Benefit may be in the form of lifestyle, health and environmental benefits.
Areas for consideration include:
•Campaigns designed to make societal impact while also continuing to meet or exceed shareholder expectations.
•Collaboration with industry associations, charitable organisations, other businesses, and/or external partners to address societal challenges while benefiting the brand.
Eligibility: What can be entered?
Check the following to determine if your entry is eligible:
•The campaign must be developed and implemented in our region.
•The Social Impact Campaign award is not for a charity programme.
•Entries must have a Commercial Brand involved in the programme – entries only involving a not-for-profit entity are not eligible.
•The campaign must align with the business of the Company and demonstrate positive business and social benefits.
• Entries must be active during the eligibility period of 1st July 2024 and 30th June 2025. The implementation may have started prior to this date, but the campaign must be running during at least a portion of this eligibility period.
Who can enter?
• Entries can be submitted directly by any company (Brand) or its representative agencies.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| XB1A | Social Impact Campaign | Type A
&
Integrated Multimedia | Do you have an ongoing and measurable:
| Mandatory: • PDF - Questionnaire "Special Forms" • JPEGS Optional • Overview Video |
| ID: XB1A |
|---|
| SUBCATEGORY : Social Impact Campaign |
| CATEGORY TYPE : Type A & Integrated Multimedia |
REQUIREMENTS : Do you have an ongoing and measurable:
|
| SUBMISSION FORMAT : Mandatory: • PDF - Questionnaire "Special Forms" • JPEGS Optional • Overview Video |
Social Impact Campaign - Media Submission Format
Electronic media only. An entry questionnaire sheet must be submitted with every entry in the Social Impact Campaign category.
Work submitted with your name or your agency branding will be disqualified.
| Media Type | Description | Specification |
|---|---|---|
| Entry Questionnaire. | Please download the form here | |
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevant to the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| AUDIO |
|
| MEDIA TYPE : PDF DESCRIPTION : Entry Questionnaire. SPECIFICATION : Please download the form here |
| MEDIA TYPE : JPEGS
DESCRIPTION : Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. SPECIFICATION :
|
| MEDIA TYPE : OVERVIEW VIDEO
DESCRIPTION : An overview video highlighting the elements most relevant to the chosen category. SPECIFICATION :
|
| MEDIA TYPE : ORIGINAL CONTENT VIDEO
DESCRIPTION : Original execution of the content that was commercially launched or aired. SPECIFICATION :
|
| MEDIA TYPE : 30 SECOND EDIT
DESCRIPTION : This edit will not be judged, it will be used as awards content should your work win. SPECIFICATION :
|
| MEDIA TYPE : AUDIO
DESCRIPTION : SPECIFICATION :
|
Social Impact Campaign : Hints and tips
TIP #2: View the Preparation tab for full entry formats and guidelines.
TIP #3: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.
TIP #4: No more than 10 JPEGS will be accepted.
