Student Category
The Student Category is for all tertiary institutions throughout Africa and the Middle East. Entries must be produced from work set by educational institutions.
Electronic and physical media allowed within this category – Please check each sub-category below for specific media requirements. All physical entries must be accompanied by an electronic image of that piece. All Non-English work must come with sub-titles & translations.
Where necessary, provide additional information to help the judges understand your entry in terms of our judging criteria which can be reviewed on the Submission Section of this entry guide.
Student Film
Including TV & cinema commercials, Online advertising, Online Film, Short Film, Music Videos, Motion Graphic Design, and Film crafts.
Electronic media only. All Non-English work must come with English subtitles.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA1A | TV, Cinema commercials & Online Advertising | Type A & Individual Element | • This category is for “paid media” Film, for example NOT videos that would be uploaded to YouTube as content. • These must be commercials for a specific brand. • Entries must be designed for broadcast media or the Internet. • Only finished commercials can be entered (no storyboards) | Mandatory: • Original Content Video Optional • Overview Video |
| YA1B | Online Film, Short Film & Music Videos Includes videos created specifically for Internet or mobile communication, short films, and music videos – created as part of coursework | Type A & Individual Element | • AV media created as part of coursework for an educational facility can be submitted | Mandatory: • Original Content Video Optional • Overview Video |
| YA1C | Motion Graphic Design Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content – created as part of coursework | Type A
& Individual Element | • AV media created as part of coursework for an educational facility can be submitted. | Mandatory: • Original Content Video Optional • Overview Video |
STUDENT – FILM CRAFTS
Only Film entries can be entered into Film Crafts.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA1W | Film Crafts Includes all film crafts – Direction & Cinematography, Writing, Production Design, Animation, Special Visual Effects, Editing, and Original Music & Sound Design | Type B & Individual Element | • Check Film Crafts Categories for a description of each craft. | Mandatory: • Original Content Video Optional • Overview Video |
STUDENT RADIO & AUDIO
Includes Radio commercials, Internet & mobile audio commercials, and Branded content
Electronic media only. All Non-English work must come with English subtitles. Non-English entries must be submitted as a video file with English subtitles.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA2A | Radio Commercials & Branded Content Commercials include: radio commercials for broadcast or internet radio. Branded Content includes: one off features, miniseries, event coverage, including all genres fiction, reality, documentary or entertainment | Type A & Individual Element | • These must be commercials for a specific brand. The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content. • Ensure your entry description explains the context and how the material was viewed • Only finished commercials can be entered. | Mandatory: • Audio Or • Non-English Video with subtitles Optional • Overview Video |
STUDENT PRINT & OUT OF HOME
Includes Newspaper, Magazine, Tactical use of print, Indoor Posters, Outdoor media, In-store, Transit & air, Direct mail, Ambient and crafts.
Physical media is mandatory in this category – Please check each sub-category below for specific media requirements. ALL non-English work must come with sub-titles & translations.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA3A | Print Advertising Newspaper includes: all advertising in Newspapers using standard advertising media space; | Type A
& Individual Element | Newspaper Mark the page that the advert is on. | Mandatory: • Original Newspaper • Electronic copy (Jpeg - not for judging) Optional: • Boards/Jpegs |
| Magazine includes: all advertising in Magazines using standard media space; | Magazine Mark the page that the advert is on. | Mandatory: • Original Magazine • Electronic copy (Jpeg - not for judging) Optional: • Boards/Jpegs | ||
| Tactical Use of Print includes: non-traditional and special use of Newspapers, e.g. complete feature or inserts, use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D etc | Tactical Print:
NOTE: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Newspaper & Magazine Advertising category, even if an advert is specific to a particular event, date or other occurrence
| Mandatory: • Original Piece (Mark the page that the advert is on.) • Electronic copy (Jpeg - not for judging) Optional: • Boards/Jpegs | ||
| YA3B | Indoor Posters Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions | Type A
& Individual Element | NOTE: All Outdoor and Street Pole entries must go in the Out of Home category below. | Mandatory: • Original Poster • Electronic copy (Jpeg - not for judging) Optional: • Boards/Jpegs |
| YA3C | Out of home | Type A
& Individual Element | Outdoor Media All fixed outdoor media spaces, including billboards, electronic screens, bus shelters, street pole advertising, building wraps, murals, & playing fields. In-Store all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, stair risers, trolleys, washroom advertising, window displays | Mandatory: • JPEGS • Overview Video Optional: • Overview Video • Original Content Video |
|
Transit & Air anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons). | Mandatory: • JPEGS Optional: • Overview Video • Original Content Video | |||
Direct Mail: Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogs, gifts, invitations, promotions, samples, etc.NOTE: There is a Collateral Design category which includes Direct Mail in Communication Design. You must select the most appropriate category for your entry. | Mandatory: • JPEGS • Overview Video Optional: • 3D piece • Electronic copy (Jpeg - not for judging) • Overview Video • Original Content Video | |||
|
Ambient All free-format, non-traditional forms of media, including: use of public spaces, handouts & giveaways, kiosks & displays, and never before used media | Mandatory: • JPEGS • Overview Video Optional: • Overview Video • Original Content Video |
STUDENT DESIGN
Design includes all aspects of design – retail design like furniture, lighting and fabric design, industrial design, interior design and architecture, as well as all elements of traditional graphic design. Please check the full list of categories below for all the changes.
The Design category goes beyond design for brands and can include any design that comes from the region.
Electronic and physical media allowed within this category – Please check each sub-category below for specific media requirements. ALL Non-English work must come with sub-titles & translations.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA4A | Logos & Identity Programmes | Type A
& Multimedia | Logos:
| Mandatory: • JPEGS Optional • Boards (physical media) |
Identity Programmes:
| Mandatory: • JPEGS Optional • Boards (physical media) | |||
| YA4B | General Design Various design elements, including: point of sale, in-store, direct mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items etc. | Type A
& Individual Element |
NOTE: There is a Direct Mail category in Out of Home. You must select the most appropriate category for your entry | Mandatory: • JPEGS Optional • 3D Piece • Boards (physical media) |
| YA4C | Architecture, Interior Design & Temporary Structures Architecture All architectural projects including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums.
NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new building, development, or upgrade
Interior Design & Temporary Structures All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries, hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front.
NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade
| Type A
& Individual Element |
| Mandatory: • JPEGS Optional • Boards (physical media) |
| YA4D | Publication Design Whole Publication includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category. | Type A & Individual Element |
| Mandatory: • JPEGS Optional • 3D Piece • Boards (physical media) |
| YA4E | Package Design includes: labels, beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging | Type A & Individual Element |
| Mandatory: • JPEGS Optional • 3D Piece • Boards (physical media) |
| YA4F | Furniture Design
Includes all furniture design for retail and commercial purpose. | Type A & Individual Element |
| Mandatory: • JPEGS Optional • Boards (physical media) |
| YA4G | Fabric Design - Clothing, Fabric, wrapping paper, t-shirts & Wallpaper Design
Includes all design for retail and commercial purpose. | Type A & Individual Element |
| Mandatory: • JPEGS Optional • 3D Piece • Boards (physical media) |
STUDENT – PRINT, OUT OF HOME & DESIGN CRAFTS
Only creative work applicable to the Print, Out of Home & Design categories can be entered into Print, Outdoor & Design however, it is not a prerequisite that your work is entered into one of these categories.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YAWA | Art Direction | Type B & Individual Element |
| |
| YAWB | Writing | Type B & Individual Element | ||
| YAWC |
Illustration | Type B & Individual Element | ||
| YAWD |
Typography | Type B & Individual Element | ||
| YAWE |
Photography | Type B & Individual Element |
STUDENT DIGITAL
Digital is for all computer, online, mobile (phones and tablets), and special digital interfaces
Electronic media only.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA5A | Digital Media Display Advertising is paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows. Website or Microsite: A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.za. A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com
Social Media includes the creation of social platforms, the use of existing social platforms, and user-generated content. Digital Applications, Games & Interactive Tools includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables. Mobile Media includes: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets. | Type A & Individual Element
| Mandatory: • JPEGS Optional: • Overview Video • Original content
|
STUDENT – DIGITAL CRAFTS
Only digital media can be entered into Digital Crafts. However, Digital Craft entries do not also have to be entered in the main Digital categories.
Electronic media only. Craft entry requirements follow the same specifications as those in the main category.
The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected – the craft must add value to the entry.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA5W | Digital Crafts User Experience Writing specifically for Digital media; Use of Technology Music and Sound Design | Type A & Individual Element
|
NOTE: A single entry may be entered for multiple crafts, e.g. Animation, Writing and Use of Technology. The piece must be re-entered for each craft that you would like judged | Mandatory: • JPEGS Optional • Overview Video • Original Content Video |
STUDENT LIVE COMMUNICATIONS
Entries in this category must highlight the audience live experience, not PR coverage or third party experiences (e.g. online). Includes Live events, Live Activations and Sponsorships.
Electronic media only. All Non-English work must come with English sub-titles.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA6A | Live Events, Activations, Sponsorship, Ambient Includes all live media. Live Events | Type A & Multimedia | Live Events
NOTE: A Live Event must have an invited audience. DO NOT ENTER ACTIVATIONS HERE – see below. | Mandatory: • JPEGS • Overview Video Optional: • Overview Video • Original Content Video |
| Live Activations | Live Activations NOTE: EXCLUDES promos with no live performance . Brand activations and promotions that use promotional staff should be entered into the Ambient category | Mandatory: • JPEGS • Overview Video Optional: • Overview Video • Original Content Video | ||
| Sponsorship | NOTE: Events created specifically for the brand (e.g. Car Launch) even with a ticketed audience must be entered into Live Events. | Mandatory: • JPEGS • Overview Video Optional: • Overview Video • Original Content Video |
STUDENT INTEGRATED CAMPAIGN
A category catering for the evolved communication strategies employed today. Integrated campaigns working across multiple media – can include Branded Content and Digital campaigns.
Electronic and physical media allowed for this category – ALL Non-English work must come with subtitles & translations.
Integrated Campaign entries can be a combination of single entries already entered in other categories. It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms.
| ID | Sub Category | Category Type | Requirements | Submission Format |
|---|---|---|---|---|
| YA8A | Integrated Campaign | Type B & Integrated Multimedia |
| Mandatory: • JPEGS • Overview Video Optional : • Original Content Video • Audio • Newspaper • Magazine • Poster (Physical Media) • 3D Piece (Physical Media) |
Student Category - Media Submission format
Student entries must be produced from work set by educational institutions based within Africa and the Middle East.
Work submitted with your name or your agency branding will be disqualified.
| Media Type | Description | Specification |
|---|---|---|
| JPEGS | Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
|
| OVERVIEW VIDEO | An overview video highlighting the elements most relevantto the chosen category. |
|
| ORIGINAL CONTENT VIDEO | Original execution of the content that was commercially launched or aired. |
|
| 30 SECOND EDIT | This edit will not be judged, it will be used as awards content should your work win. |
|
| AUDIO | Original execution of thecontent that was commercially launched or aired. |
|
| NEWSPAPER | Unmounted print | Maximum sizes for Newspaper (DO NOT MOUNT):
|
| MAGAZINE | Unmounted print | Maximum sizes for Magazine (DO NOT MOUNT):
|
| POSTER | Unmounted print | DO NOT MOUNT POSTERS – SUPPLY AS UNMOUNTED PRINTS.
|
| 3D PIECE | Original material that was commercially published or launched. | If pieces are too large please send images and appropriate descriptions either on:
|
HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.
To upload your JPEG files:
In “Media Manager” you will be able to import your media files with the “uploader”. When importing your JPEG file into the media manager, you must select one of the below “Types”:
- JPEG – for judging
- JPEG – copy of 3D piece (not for judging).
- JPEG – copy of 2D Board / Poster (not for judging)
It is important to note that the JPEGS which are uploaded ” JPEG – copy of 3D piece / 2D Board / Poster” are not shown during judging. The Jury will look at the actual physical piece (that must be sent to the Loeries offices by the entry deadline). Only JPEGS marked “for judging” will be viewed electronically to the judges.
These “types” directly correlate with the submission format requirements for each category. These may vary from category to category. Please check the entry guide.
HOW TO SEND YOUR VIDEO FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.
To upload your Video files:
In “Media Manager” you will be able to import your media files with the “uploader”. When importing your video file into the media manager, you must select one of the below “Types”:
- Overview Video (max duration 2 minutes)
- Original Content ( videos over 2 minutes duration)
- 30s Edit (max duration 30 sec)
- Facebook/Instagram (only applicable in the Student Facebook Challenge category)
It is important to note that these “types” directly correlate with the submission format requirements for each category. These may vary from category to category. Please check the entry guide.
SUPPLY A 30 SECOND EDIT – We recommend that all long format entries (videos over 30 seconds) should be accompanied by an additional 30 second edit, which can include a voiceover. This will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards. The awards ceremony will take place in the same week as judging, so it is important that you submit the required material during the entry process.
IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. We recommend that a 30 second edit is also provided for the awards ceremony.
IF USING AUDIO – you can provide supporting audio files with your entry (such as radio commercials). You should follow the Audio submission format for all audio submissions.
Student Category : Hints and tips
TIP #1: The judges are looking at hundreds of entries – where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
TIP #2: Read the Preparation Guidelines in the professional categories.
TIP #3: You can download your package label and entry labels from your “Summary” section.
Package Label: Stick these labels to the outside of your packages for hand delivery or shipping in the mail – nationally or internationally.
Entry Label: An entry label must be physically attached to each entry. This label contains your entry information and is very important to affix to your entry as it helps the judging team to know they have received all your work and to guide them when laying out for judging.
TIP #4: All physical media must be delivered to the Loeries Offices by the entry Deadline.
TIP #5: Student entries must be produced from work set by educational institutions.
