The rankings are based on the cumulative scores of awarded entries from the 2024 Loerie Awards and
reflect the excellent quality of work submitted across various disciplines. These rankings celebrate the
pioneering brands, agencies, creative professionals and production companies that continue to shape
the future of marketing, advertising, and communication.
“The Loeries Rankings is the definitive guide to the people and companies who are doing the work that creates brand value across Africa and the Middle East,” highlights Loeries CEO, Preetesh Sewraj. “The rankings are the culmination of a year’s worth of research into the industry and is a valuable source of insights for anyone in the brand communications industry,” he concludes.
The Loeries Official Rankings serve as a powerful testament to the high level of talent and innovation
within the industry and covers a number of key categories. Highlights from the Loeries Official Rankings
include:
• Ranking by Brand – Africa and Middle East (Abridged)
| BRAND – AFRICA & MIDDLE EAST | ||
| 2024 | 2023 | 2022 |
| 01 NBA | 01 CHICKEN LICKEN | 01 CHICKEN LICKEN |
| 02 NEDBANK | 02 KFC | 02 ANNAHAR NEWSPAPER |
| 03 KFC | 03 THE RIKY RICK FOUNDATION | 03 UAE GOVERNMENT MEDIA |
| 04 ANNAHAR NEWSPAPER | 04 VOLKSWAGEN | OFFICE |
| 05 CITY LODGE HOTELS | 05 BUDGET INSURANCE | 04 VOLKSWAGEN |
| 06 SALVATION ARMY | 06 HEINZ | 05 ETISALAT |
| 07 GAME | 07 ANNAHAR NEWSPAPER | 06 THE COCA-COLA COMPANY |
| 08 AB INBEV | 08 AB INBEV | 07 DISTELL |
| 09 AMNESTY INTERNATIONAL | 09 VODACOM | 08 BURGER KING |
| 10 ENPOWER TRADING | 10 HOME CENTRE | 09 VODACOM |
| 10 AB INBEV | ||
