The Awards ceremony, the second one in the week, was held at the Cape Town City Hall with agencies and clients in attendance.
Creative Week, which started on Monday 2 October with the jury panels judging the over 2,100 entries this year, included a range of activities across the city from the Mayor’s brunch to Masterclasses and an International Seminar of Creativity.
This year 18% of entries from outside South Africa. Overall, 619 brands were represented by 219 agencies from 18 countries across Africa and the Middle East.
The Loeries award creative excellence in the advertising and brand communication industry. As the highest accolade in the industry, the Loeries not only celebrates deserving work across the Africa and Middle East region, but also promotes and supports creativity by helping marketers, agencies, and consumers appreciate the value of ideas and fresh thinking.
There were many noteworthy awards that were given out to truly remarkable individuals and organisations this year: Chicken Licken took home the Brand of the Year Award with Ogilvy SA being awarded the Agency of the Year Award as well as being named the coveted Regional Agency Group of the Year.
Teboho Mahlatsi, the 52-year-old Shaka Ilembe and Yizo Yizo director and Bomb Shelter Film Productions executive producer who passed away earlier this year due to cancer was inducted into the Loeries Hall of Fame posthumously.
Effective Creativity
In the Effective Creativity category, a Gold Loerie goes to Volkswagen South Africa and Ogilvy South Africa for VW Polo’s Game On.
Media Innovation
A Gold Loerie goes to Vodacom and VMLY&R South Africa for the Vodacom Hearing Challenge.
Radio
For Branded Content Radio & Audio, a Gold Loerie goes to The Riky Rick Foundation and TBWA Hunt Lascaris for Stronger.
For Radio Station Commercials, a Gold Loerie goes to Rand Merchant Bank and Grey Advertising for The 411 on ESG.
For Radio Station Commercials, a Gold Loerie goes to Budget Insurance and The Odd Number for Bad Advice Happens to Good South Africans.
For SA Non-English Radio Station Commercials, a Campaign Gold goes to Chicken Licken and Joe Public for Chicky Licky’s Childish Parents.
Radio Crafts
For The Riky Rick Foundation’s Stronger, a Craft Gold for Use of Technology goes to TBWA\ Hunt Lascaris.
For Babyshop’s Frequencies of Peace, a Craft Gold for Music goes to Ghaliaa Chaker.
For A Million Girls Foundation and Boomtown’s Tiny Truths, a Campaign Craft Gold for SA Non-English Writing goes to Thule Ngcese and Sinethemba Masiku.
For Budget Insurance ‘s Bad Advice Happens to Good South Africans, a Campaign Craft Gold for Writing goes to Neema Nouse.
Film
For Music Videos, a Gold Loerie goes to The Star Film Company and Disturbed for Bad Man.
For TV & Cinema Commercials above 90 seconds, a Gold Loerie goes to Chicken Licken and Joe Public for Undefeated Since Forever.
For TV & Cinema Commercials above 90 seconds, a Gold Loerie goes to KFC and Ogilvy South Africa for Anything for the Taste.
Film Crafts
For the short film: The Little Match Girl, a Craft Gold for Cinematography goes to Adam Bentel.
For the short film: The Little Match Girl, a Craft Certificate for Performance goes to Farren Lategan.
For the short film: The Little Match Girl, a Craft Certificate for Direction goes to Kim Geldenhuys.
For Chicken Licken’s Big John, Ya’ hunga forever, a Craft Gold for Special Visual Effects goes to Marco Raposa De Barbosa and Byron Tofas.
For KFC’s Anything for the taste, a Craft Gold for Best Use of Licensed Music goes to Ogilvy South Africa.
For KFC’s Anything for the taste, a Craft Gold for Performance goes to Rendani Mufamadi.
For KFC’s Anything for the taste, a Craft Gold for Direction goes to Greg Gray.
For Bad Man’s Disturbed music video, a Craft Gold for Use of Technology goes to Tristan Holmes, The Star Film Company and Chocolate Tribe.
For Bad Man’s Disturbed music video, a Craft Certificate for Direction goes to Tristan Holmes.
Integrate Campaign
For KFC’s Anything for the taste, a Gold Loerie goes to Ogilvy South Africa
Grand Prix
For Radio Station Commercials, a Grand Prix goes to Budget Insurance and The Odd Number for Bad Advice Happens to Good South Africans.
For TV & Cinema – above 90s, a Grand Prix goes to KFC and Ogilvy South Africa for Anything for the Taste.
The awards were judged by over 170 judges and regional industry leaders including Brad Reilly, CCO, McCann Enterprise, UK, Geet Rathi, Creative Director VP, Area 23, Atlanta, USA, Marco Venturelli, CEO and CCO Publicis Conseil and CCO Publicis, France, Paul Chan, CCO, Cheil, Hong Kong and Shannon Washington, US CCO, R/GA, NY, USA.
About Loeries Africa Middle East
The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.
Culminating in the biggest creative gathering across the region, Loeries Creative Week brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.
The Loeries is the only award across Africa and the Middle East that informs the global WARC Creative 100, a showcase for the best creative work in the world. Successor to the prestigious Gunn Report, WARC collates the most important advertising awards from around the world to produce a global list that ranks the most creative companies and campaigns.
For image, please go to Gallo Images
Issued on Behalf of the Loeries by
Matlapulana Ragoasha
084 604 5120
